ANALISIS PREFERENSI NASABAH BANK SYARIAH DI KOTA SURAKARTA

Dini, Aprilia Wahyu (2007) ANALISIS PREFERENSI NASABAH BANK SYARIAH DI KOTA SURAKARTA. Other thesis, Universitas Sebelas Maret.

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    Abstract

    Aprilia Wahyu Dini. H1306504. Preference The Analysis of Customer’s Preference about Syariah Bank in Surakarta. Under the guidance of Ir. Catur Tunggal BJP, MS and Wiwit Rahayu SP, MP. Faculty of Agriculture of Sebelas Maret University.2007. The purpose of this research is to analyze the activity of syariah bank in Surakarta, to analyze attribute which becomes the preference of syariah bank customers in Surakarta, to analyze attribute which is mostly considered by syariah bank customers in choosing syariah bank in Surakarta. Data used for this research are primary and secondary data. Techniques of collecting data are by interviewing and observing. Analysis method used to analyze the activity of syariah banking are Financing Deposit Ratio (FDR), Non Performing Financing (NPF) and office link development. While analysis method used to analyze syariah bank customer’s preference is chi square analysis and fishbein multi attribute analysis. The result of the research shows that if it is seen form asset position in the end of 2005 up to December 2006, there is good increase form Rp 213 bilion goes to Rp 378 billion. That is what happens to the third party fund (DPK) which increases form Rp 165 billion in December 2005 goes to Rp 278 billion in December 2006. While Non Performing Financing (NPF) decreases from 8,68 percent in Desember 2005 goes to 4,05 percent in December 2006. In the case of financing, syariah bank is able to compete with conventional bank. It can be seen from the percentage of FDR value which shows more than 100 percent, where the anxiety of the possibility of finance used in credit distribution may happen because the fund accumulation of syariah bank is not as fast as conventional banking. Syariah bak which becomes customer’s preference in Surakarta is syariah bank having a relative profit with the same ratio between customers and syariah bank, many ATMs which are available, the fast transaction process, profit sharing, and public transportation means which are available. Syariah bank attribute which is mostly considered in buying syariah bank is complexity attribute. The list of attributes seen from how much they are considered up to one which is less considered are complexity, relative profit, observability, compatibility, and accessibility.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HB Economic Theory
    S Agriculture > S Agriculture (General)
    Divisions: Fakultas Pertanian > Agribisnis
    Depositing User: Athiyah
    Date Deposited: 18 Aug 2013 22:24
    Last Modified: 18 Aug 2013 22:24
    URI: https://eprints.uns.ac.id/id/eprint/9924

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