ANALISIS ANTESEDEN PENGARUH CUSTOMER LOYALTY PADA PRICE ACCEPTANCE (Studi pada penumpang Kereta Api Prameks Solo –Yogyakarta)

Dewayani, Wieke (2011) ANALISIS ANTESEDEN PENGARUH CUSTOMER LOYALTY PADA PRICE ACCEPTANCE (Studi pada penumpang Kereta Api Prameks Solo –Yogyakarta). Other thesis, Universitas Sebelas Maret.

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    Abstract

    This research has several purposes, those are : the first, to examine the relationship between service quality and customer loyalty; the second, the relationship between service quality and trust; the third, the relationship between service quality and customer satisfaction; the fourth, the relationship between customer satisfaction and trust; the fifth, the relationship between customer satisfaction and customer loyalty; the sixth, the relationship between customer satisfaction and price acceptance; the seventh, the relationship between trust and customer loyalty; the eighth, the relationship between customer loyalty and price acceptance. This research represents causal research by using survey method. The population which is used is the users of railway service Prameks Solo -Yogyakarta. There are 150 samples respondents which is taken by using purposive sampling technique. The test results are processed by Structural Equation Model (SEM). Hypothesis test is done by using AMOS program version of 4.01 to analyze causality in the proposed structural model. The conclusion is the relationship in the research model are statistically significant. The test results are expected to provide information for marketers related stimuli which is suggested to increase satisfaction, trust, loyalty and consumer price acceptance. The implication of further study is also discussed in this research. Key words: service quality, customer satisfaction, trust, customer loyalty, price acceptance.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HA Statistics
    H Social Sciences > HB Economic Theory
    Divisions: Fakultas Ekonomi > Manajemen
    Depositing User: Users 840 not found.
    Date Deposited: 26 Jul 2013 04:30
    Last Modified: 26 Jul 2013 04:30
    URI: https://eprints.uns.ac.id/id/eprint/9609

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