ANALISIS CONSUMER SHOPPING VALUE, SATISFACTION TERHADAP LOYALTY RETAIL APPAREL BRAND DISTRO CLOTHING (Studi Kasus Pelanggan Distro Tomcat Surakarta)

SHINTARO , ADE (2009) ANALISIS CONSUMER SHOPPING VALUE, SATISFACTION TERHADAP LOYALTY RETAIL APPAREL BRAND DISTRO CLOTHING (Studi Kasus Pelanggan Distro Tomcat Surakarta). Masters thesis, Universitas Sebelas Maret.

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    Abstract

    The purpose of this study was to test the influence of Influence Analysis of Consumer Shopping Value, Satisfaction Against Brand Loyalty Distro Clothing Retail Apparel. The sample in this study is the customer of the Distro Clothing. Sampling technique used was non- probability sampling. The number of samples taken as many as 125 and is Custumer of Tomcat distribution Surakarta. Based on the background of the problem is formulated as follows: (1) Is the utilitarian shopping benefits have an influence on customer satisfaction brand clothing retail apparel distribution?, (2) Is hedonic shopping benefits have an influence on customer satisfaction brand clothing retail apparel distribution?, (3) Is customer satisfaction have an influence on customer loyalty brand clothing retail apparel distribution?, (4) Is customer satisfaction influence customer word of mouth brand clothing retail apparel distribution?, (5) Is customer loyalty influence word of mouth customers brand apparel retail distribution clothing?. Analysis tool used to test the suitability of the model and the proposed hypothesis is structural equation modeling (SEM) with the help of Amos 6.0 program analysis results showed that the values contained in the goodness of fit is: chi square (118.220), the level of significance with a probability level (0.091) Cmin / DF (1.194), GFI (0.896), RMSEA (0.040), AGFI (0.857), TLI (0.972) and CFI (0.977). Test results showed that not all lines analyzed have significant relationships. criteria for significant point is that if a hypothesis test of significance level less than 5%. lines that have a significant relationship is the influence of utilitarian benefits shopping on the customer satisfaction has a regression coefficient value (0.308) with p-Value (0007), the influence of hedonic shopping benefits on customer satisfaction has a regression coefficient value (0.243) with a p-value (0.019), the influence of customer satisfaction on customer loyalty has a regression coefficient value (0.405) and p-value (0.000), the influence of customer loyalty on word of mouth has a regression coefficient (0.553) and p-value (0.000). While the influence of customer satisfaction point of word of mouth has not been proven because it has a regression coefficient (0.069) and p-value (0.522).Based on the results of this study can be given advice by identifying the wishes and expectations of consumers today to update and add variations of the product in accordance with market trends that are developing today. Conditions should be designed as a store shopping provides a fun entertainment, with exterior and interior design store in accordance with the tastes of teenage, since the largest segment of this distribution is on teenage. Key word: consumer shopping value, satisfaction, loyalty

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HB Economic Theory
    H Social Sciences > HG Finance
    Divisions: Fakultas Ekonomi > Manajemen
    Depositing User: Users 855 not found.
    Date Deposited: 25 Jul 2013 18:19
    Last Modified: 25 Jul 2013 18:19
    URI: https://eprints.uns.ac.id/id/eprint/9420

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