KOMUNIKASI PEMASARAN WISATA (Studi Deskriptif Kualitatif Mengenai Aktivitas Komunikasi Pemasaran Wisata “Taman Pintar” Yogyakarta Dalam Membidik Wisatawan Domestik)

Nurnaini H, Sari (2009) KOMUNIKASI PEMASARAN WISATA (Studi Deskriptif Kualitatif Mengenai Aktivitas Komunikasi Pemasaran Wisata “Taman Pintar” Yogyakarta Dalam Membidik Wisatawan Domestik). Other thesis, Universitas Sebelas Maret Surakarta .

[img] PDF - Published Version
Download (750Kb)

    Abstract

    Yogyakarta is a tourist destination and education city all at once. It can be seen from the variety of tourist destinations it has as well as the education facility and activity conducted in this city. In attempt of strengthening its image as the tourist and education city, Taman Pintar was built in 2004. Taman Pintar is an education-based or science-centered tourism object in which the visitors can do a tour while increases their knowledge or in other words learning while playing. As the new tourism object, Taman Pintar needs to promote its self through the marketing communication activity summarized in the marketing communication mixing as Phillip Kotler says: advertising, sales promotion, public relations, personal selling and direct marketing. This study belongs to a qualitative research providing descriptive data in the form of written/oral words from the informants or behavior observed. The techniques of collecting data employed were interview, observation, documentation and literary study. The sampling technique used was purposive sampling that does not represent its population but information. The sample of research were 1 key informant, namely, the Chief of Public Relations and Marketing division of Taman Pintar; 1 staff of Public Relations and Marketing division of Taman Pintar; and 4 visitors. The data validity development was done using triangulation technique, that is, the source triangulation utilizing the different data sources to explore the similar data. Meanwhile technique of analyzing data employed was an interactive analysis model encompassing 3 data components: data reduction, data display, and conclusion drawing or verification. The result of research shows that the Public Relations and Marketing division of Taman Pintar had undertaken their task optimally but not maximally. This study shows that the marketing communication activity the Taman Pintar had done to attract the tourist is manifested in such activities as: collaboration with mass media, either printed or electronic; leaflet and brochure distribution to the visitors of Taman Pintar; banner and billboard making; collaboration with the travel agent, collaboration with the private parties, school and related institutions; provision of group tariff; participation in travel dialog activity; participation in exhibition; providing the attractive programs such as sciences demonstration and scientific creation, giving the service as good as possible such as the visitor service, place rental, etc.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > H Social Sciences (General)
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik
    Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi
    Depositing User: Riza Umami Nur K
    Date Deposited: 24 Jul 2013 20:26
    Last Modified: 24 Jul 2013 20:26
    URI: https://eprints.uns.ac.id/id/eprint/8942

    Actions (login required)

    View Item