ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP TINGKAT KEPUASAN DALAM UPAYA MEMBANGUN KOMUNITAS PENGUNJUNG AGROWISATA SONDOKORO KARANGANYAR

DEWI UMIYATI, SRI (2005) ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP TINGKAT KEPUASAN DALAM UPAYA MEMBANGUN KOMUNITAS PENGUNJUNG AGROWISATA SONDOKORO KARANGANYAR. Other thesis, Universitas Sebelas Maret Surakarta .

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    Abstract

    The business growth leads to the increasingly strict competition. As the society welfare increases, the society’s need for the services consumption rising from their need for improving their comfort and satisfaction also increases, it triggers many companies to open the opportunity in service industry particularly tourusm sector. The importance of service as a business in improving the visitor’s satisfaction will result in the visitor’s loyalty to the company, thereby resulting in the loyalty and is the main key to retain the customers. With the satisfactory service, the visitors will be interested in revisiting the Sondokoro Agrotourism and in establishing the community of it. The research was conducted to find out how the effect of service on the satisfaction in the attempt of buildinng the visitors community of Sondokoro Agrotourism. The research method employed was a descriptive research using survey design. The deskriptive study technique is the one focusing on the response to the question of who, when, where and how. The survey research is the one interacting with the respondents to obtain data, fact, opinion and attitude. The population of research was the visitors who ever come to Sondoloro Agrotourism with 100 respondents as the sample. The data collection was done with questionnaire, observationn study, and interview with respondents or the visitors about the service in Sondokoro Agrotourism as well as the available documentation. The research was taken place from February 16 to March 16, 2009. The results of questionnaire filled in by the respondent about the service according to the visitors satisfaction include: tangible, 59% of visitor states their satisfaction with the adequate infrastucture, place cleanliness, beauty and comfort, the personnel apperance, and location; responsiveness, 57% of visitor states their satisfaction with the personne’s responsiveness and availability in helping the visitor’s need and desire, as well as in dealing with their complaints; reliability, 52% of visitor states their satisfaction with the personnel’s precision, quickness and accuracy in givingth service and their radiness in solving th problem; Assurance, 67% of visitor states their satisfaction with the personnel in serving the visitors, their knowledge and skill of providing information; Empathy, 59% of visitor states their satisfaction with the personnel interest in the visitors, and their good communication in receiving and responding the visitors. Community as a social group of various environmental organisms generally has the same interest. Building a viable community of Sondokoro Agrotourism need a hard work to realize and the most important thing is the service to the visitors in order to create the visitors’s satisfaction, so that th visitor will hav a desire to build a community as their love manifestation to th Sondokoro Agrotourism. In addition, the management of Sondokoro Agrotourism should preserve the historical inheritance in Karanganyar area and surrounding.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HB Economic Theory
    Divisions: Fakultas Ekonomi
    Fakultas Ekonomi > D3 - Manajemen Pemasaran
    Depositing User: Riza Umami Nur K
    Date Deposited: 23 Jul 2013 19:25
    Last Modified: 23 Jul 2013 19:25
    URI: https://eprints.uns.ac.id/id/eprint/8568

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