STRATEGI PROMOSI PT. BATIK DANAR HADI DI SURAKARTA

Rahmini, Dwi (2009) STRATEGI PROMOSI PT. BATIK DANAR HADI DI SURAKARTA. Other thesis, Universitas Sebelas Maret.

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    Abstract

    Observation strategy aims to find out that the campaign carried out by PT. Danar Hadi Batik Surakarta in considering the promotion is a tool to introduce the main products produced by a company to potential buyers or consumers. In the end of this task can be seen what strategy the campaign carried out by PT. Batik Danar Hadi in Surakarta to achieve the expected target so that it can increase sales volume. Observations are descriptive, namely a number of variables that describe your connection with the problem and the unit is examined. Source data used include the primary data obtained directly from the observed object with the interviews and observations and secondary data obtained from books or documents relating to the observation. Engineering data collection carried out by observation, interviews, literature studies, and company documents. From the results of the observation may be that the strategy of the campaign carried outby PT. Batik Danar Hadi in Surakarta is advertising, personal selling, sales promotion, and publicity. Advertising consists of banner, magazine or newspaper ads, radio / television, brochures or leaflets. Personal selling of items in print, in-and exterior display, email. Campaign consists of the sale of clothing, trade exhibitions, distribution of coupons, discounts or discounts. Consists of a publicity campaign and sponsorship of social and internet (website). Campaign strategy, namely the main through the clothes because the prospective buyer or the consumer can see and assess directly. Various kinds of campaigns that have done that is beneficial and some are less profitable for the company. Media campaigns that are less profitable because of sponsorshipcampaign that is less efficient in terms of cost. While the media campaign, which benefits the promotion activities organized, such as the mall-mall. So that the necessary consideration in the election campaign so that media does not spend too much but can achieve the target.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HJ Public Finance
    Divisions: Fakultas Ekonomi
    Fakultas Ekonomi > D3 - Akuntansi
    Depositing User: Users 842 not found.
    Date Deposited: 22 Jul 2013 23:22
    Last Modified: 22 Jul 2013 23:22
    URI: https://eprints.uns.ac.id/id/eprint/8320

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