HUBUNGAN ANTARA BODY IMAGE DAN KONFORMITAS DENGAN PERILAKU KONSUMTIF PADA SISWI KELAS XI SMA NEGERI 7 SURAKARTA

Sebayang, Jessica (2011) HUBUNGAN ANTARA BODY IMAGE DAN KONFORMITAS DENGAN PERILAKU KONSUMTIF PADA SISWI KELAS XI SMA NEGERI 7 SURAKARTA. Other thesis, Universitas Sebelas Maret.

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    Abstract

    Adolecent belongs to one of the potential marketing targets for some industrial products regarding the adolescent characteristics of which labile, specific, and persuadable, so that effecting the appearance of consumptive behavior. Consumptive behavior is an individual action in purchasing or consuming goods or service excessively which is not the priority of need and without any rational consideration, for the sake of physical satisfaction and a drive for obtaining a desire of pleasure only. Individual with negative body image and high degree conformity tends to have high comsumptive behavior. The purpose of this research is to find out: 1. The relationship between body image and conformity toward consumptive behavior of the XIth grade female students of SMA Negeri 7 Surakarta; 2. The relationship between body image and consumptive behavior of the XIth grade female students of SMA Negeri 7 Surakarta; 3. The relationship between conformity and consumptive behavior of the XIth grade female students of SMA Negeri 7 Surakarta. The population in this research is the XIth grade female students of SMA Negeri 7 Surakarta. The instrument for data collection is Consumptive Behavior Scale with the Pearson Correlation Coefficient -0,052-0,679 and Alpha Reliability 0,909; Body Image Scale with the Pearson Correlation Coefficient -0,052-0,693 and Alpha Reliability 0,902; Conformity Scale with Pearson Correlation Coefficient -0,056-0,667 and Alpha Reliability 0,738. Data analysis technique used for examining the first hypothesis is multiple regression analysis while partial correlation analysis is used for examining the second hypothesis and the third one. The multiple regression analysis showed that correlation coefficient (R) 0,450; p = 0.000 (p<0.05) and F count 9,527 > F table 3,12 meant that there was a significant correlation between body image and conformity toward consumptive behavior of the XIth grade female students of SMA Negeri 7 Surakarta. The partial result showed that the coefficients correlation (r) -0,247, had meaning that, there was a significant negative correlation between body image and consumptive behavior of the XIth grade female students of SMA Negeri 7 Surakarta with correlation coefficient (r) -0,247; and there was significant positive correlation between conformity and consumptive behavior of the XIth grade female students of SMA Negeri 7 Surakarta, and showed by the coefficient correlation which was (r) 0,309. Kata Kunci: body image, conformity, consumptive behavior

    Item Type: Thesis (Other)
    Subjects: B Philosophy. Psychology. Religion > BF Psychology
    Divisions: Fakultas Kedokteran
    Fakultas Kedokteran > Psikologi
    Depositing User: AB Kusuma
    Date Deposited: 23 Jul 2013 19:39
    Last Modified: 23 Jul 2013 19:39
    URI: https://eprints.uns.ac.id/id/eprint/8120

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