AN ANALYIS OF REGISTER AND GENRE IN THE E ADVERTISEMENT TEXT OF NOVUS BALI VILLAS RESORT & SPA AND NOVUS PUNCAK RESORT & SPA PUBLISHED IN THEIR WEBSITES (Based on Systemic Functional Linguistics)

MARDIYANTO, ARIF (2009) AN ANALYIS OF REGISTER AND GENRE IN THE E ADVERTISEMENT TEXT OF NOVUS BALI VILLAS RESORT & SPA AND NOVUS PUNCAK RESORT & SPA PUBLISHED IN THEIR WEBSITES (Based on Systemic Functional Linguistics). Other thesis, Universitas Sebelas Maret.

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    Abstract

    This research presents the register and genre analysis of the e advertisement text of Novus Bali Villa Resort and Spa and Novus Puncak Resort and Spa published in www.novusballivilla.com and www.novuspuncak.com. The objective of this research is to find out the register of the texts covering field, tenor and mode. The research belongs to a qualitative research employing descriptive method. In collecting the data, the researcher employs total sampling technique in which all of the data taken from both of e-advertisement texts. The data used in the research are all clauses taken from the two texts. Then, the data are observed and analyzed by identifying lexicogrammar system, cohesion system, text structure, and genre; and finally interpreting the register both of the texts in order to understand the characteristics of the two texts. The interpretation of register explores three aspects, namely field, tenor, and mode. The interpretation of field shows that the texts have the same purpose; it is used to promote and advertise the reso rts to the reader. The interpretation of tenor notes that the status of the writers to the readers and both of the resorts are equal; in other words there is no social hierarchy among the participants in the texts. The writer also uses familiar language in promoting the resorts. In other sides, the writer also involves the reader in the texts in order to maintain close social relationship between the writer and the reader. In addition, the writer also gives positive judgment to other participants both of the reader and the resorts. Meanwhile, in term of mode, both texts have same channel and medium. Both of the text employ spoken-written channel and employ internet as their medium in promoting the resorts. Finally, the researcher expects that this research can be additional resource in understanding Systemic Functional Linguistic. Furthermore, the researcher also suggests other researchers and linguistic students to conduct further research using SFL approach by considering all of semiotic resources in order to gain deep and holistic analysis.

    Item Type: Thesis (Other)
    Subjects: N Fine Arts > NX Arts in general
    P Language and Literature > PE English
    Divisions: Fakultas Sastra dan Seni Rupa
    Fakultas Sastra dan Seni Rupa > Sastra Inggris
    Depositing User: Andika Setiawan
    Date Deposited: 22 Jul 2013 05:37
    Last Modified: 22 Jul 2013 05:37
    URI: https://eprints.uns.ac.id/id/eprint/7704

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