Murti, Bhisma (2002) PENERAPAN ANALISIS KONJOIN UNTUK KEBIJAKAN ASURANSI KESEHATAN. jurnal Manajemen Pelayanan Kesehatan, 5 (1). pp. 3-14.

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    Consumers' involvement in the decision making of health insurance scheme has been minimal in Indonesia Healthcare services covered by the insurance scheme have been centrally planned, overlooking consumer perceptions and expectation. As such. anecdotal dissatisfaction has been often heard This paper introduces the potential applications or conjoint analysis as a method of eliciting consumer preferences for an improved Insurance benefit plan. Conjoint analysis is a unique multivariate survey technique whereby researcher first constructs a set of real or hypothetical products or services by combining selected levels of each attribute. These combinations are then preserved to respondents, who provide only their overall utility evaluations. Discrete choice conjoint modelling is preferred to other methods of valuation since it closely resembles real life decisions while maintaining its predictive validity. Some methodological issues must, nevertheless, be considered as 10ensure proper use of this technique. Keywords : conjoin analysis, consumer's preference, discrete choice. health insurance

    Item Type: Article
    Subjects: R Medicine > R Medicine (General)
    Divisions: UNSPECIFIED
    Depositing User: mr azis r
    Date Deposited: 17 May 2013 22:29
    Last Modified: 17 May 2013 22:29

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