KOMUNIKASI PEMASARAN PARTAI POLITIK (Penelitian Deskriptif Kualitatif Tentang Komunikasi Pemasaran Politik Partai PDI Perjuangan, PartaiGolongan Karya dan Partai Demokrat Pada Pemilu Legislatif 2009di Kota Surakarta)

SANDRIANTO, BILLY (2009) KOMUNIKASI PEMASARAN PARTAI POLITIK (Penelitian Deskriptif Kualitatif Tentang Komunikasi Pemasaran Politik Partai PDI Perjuangan, PartaiGolongan Karya dan Partai Demokrat Pada Pemilu Legislatif 2009di Kota Surakarta). Other thesis, Universitas Sebelas Maret.

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    Abstract

    This researchis focused on the political marketing communication done by three political parties in Surakarta, whichare PDI Perjuangan party, Golkar party and Demokrat party in the 2009 legislative general election. Political marketing communication is a method applying communication and marketing science in the field of politic science as a way to influence the amount of vote result obtained by political party. This researchintended to describe the formsof political marketing communication applied by PDI Perjuangan party,Golkar party and Demokrat party in Surakarta. The benefit of the research are giving reference related to political marketing communication practices done by PDI Perjuangan party, Golkar party and Demokrat party and as a reference for politican, political party functionaries, political academician and whom who interested about political marketing communication. This final project are used qualitative descriptive research as a type of research and convenience sampling which is part of purposive sampling as a sampledrawing method. The observed object are functionaries and political elites of PDI Perjuangan Party, Golkar Party and Demokrat Party at Surakarta city, the data collected by using observation, interview and document study. The writer concludedthat political marketing political show it existence especially after Indonesia reformation. Political marketing considered as a new way to influence someone decision in political, furthermore when the public election is approaching. In addition, the interest of three political parties toward political marketing communication forms applied greatly in the form of advertising, public relation, sales promotion, personal selling and direct marketing. Though three of political parties which are PDI Perjuangan, Golongan Karya and Demokrat has the similar political marketing communication forms they havedifferences in the manner of how to manage and apply the political marketing communication forms.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HT Communities. Classes. Races
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik
    Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi
    Depositing User: Vignasari Kokasih
    Date Deposited: 18 Jul 2013 18:57
    Last Modified: 18 Jul 2013 18:57
    URI: https://eprints.uns.ac.id/id/eprint/6778

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