PENERAPAN SALURAN DISTRIBUSIORANGIN PADA PERUSAHAAN JAMU PT AIR MANCUR KARANGANYAR

ASHINTARINI, DATIK (2009) PENERAPAN SALURAN DISTRIBUSIORANGIN PADA PERUSAHAAN JAMU PT AIR MANCUR KARANGANYAR. Other thesis, Universitas Sebelas Maret.

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    Abstract

    A company was built to get maximum profit by increasing the volume of selling. After the product was accomplished in production process and it is ready to distribute, the next process is id choosing and determining the distribution channel that will be used. The distribution 14 channel used by the company influence the volume of selling. Therefore, it needs efficient distribution channel. So, it will increase the volume of selling. In this research, the writer wants to know what distribution channel used by Herbal Company of PT Air Mancur in Karanganyar, which one of distribution channel that more efficient and the influence of distribution cost used. The research method used by writer is survey. The technique of data analysis used descriptive analytic by comparing the distribution cost and the volume of selling obtained in certain period. The writer did interview with the division of Product Supply Operation. It stated that Herbal Company of PTAir Mancur in Karanganyar used direct and indirect distribution channel in distributing Orangin. Direct distribution channel is that the customer directly coming to buy Orangin through outlet inside the location of company, and the customer also make order to the branch office of Herbal Company of PT Air Mancur or agency. Whereas indirect distribution channel is the customer buying Orangin through several agent, such as agent (distributor), wholesaler or retail. The analysis of distribution cost was done by comparing distribution cost spent and the volume of selling obtained in certain period. In indirect distribution channel can produce lower percentage of distribution than directdistribution channel. Therefore, the writer concludes that indirect distribution channel is more efficient than indirect distribution channel.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HG Finance
    Divisions: Fakultas Ekonomi
    Depositing User: Vignasari Kokasih
    Date Deposited: 18 Jul 2013 17:53
    Last Modified: 18 Jul 2013 17:53
    URI: https://eprints.uns.ac.id/id/eprint/6582

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