ANTECEDENT REPURCHASE INTENTION PELANGGAN PADA PENGGUNAAN M-COMERCE DALAM TRANSAKSINYA

MIAWAN, ANDIYAS (2011) ANTECEDENT REPURCHASE INTENTION PELANGGAN PADA PENGGUNAAN M-COMERCE DALAM TRANSAKSINYA. PhD thesis, Universitas Sebelas Maret.

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    Abstract

    Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi minat mahasiswa untuk menggunakan Mcommerce sebagai alat dalam transaksinya. Faktor-faktor tersebut antara lain: contextual perceive value, perceive usefulness, perceive easy of use, customer satisfaction dan trust. Berkaitan dengan tujuan yang ingin dicapai, data diambil dengan menggunakan teknik purposive sampling. Kriterianya adalah mahasiswa UNS yang pernah menggunakan Mcommerce. Teknik ini digunakan memastikan keakuratan data penelitian. Sampel diambil sebanyak 200 responden dengan tingkat pengembalian tinggi yaitu sebesar 179 responden. Penentuan jumlah ini dimaksudkan untuk memenuhi kriteria minimal alat statistik yang digunakan yaitu SEM (Structural Equation Modelling). Sedangkan tingkat pengembalian yang tinggi dikarenakan data dikumpulkan dengan melakukan wawancara secara langsung dipandu kuesioner. Kualitas data penelitian dapat diperoleh dengan melakukan uji validitas dan uji reliabilitas. Hal ini dimaksudkan untuk memastikan bahwa data yang terkumpul memenuhi kriteria kelayakan sehingga dapat diuji dengan alat statistik apapun. SEM merupakan metode statistik yang dipilih untuk memecahkan masalah yang dirumuskan dalam studi ini. Hasil studi ini mengindikasi hubungan antarvariabel yang signifikan yaitu: contextual perceive value pada repurchase intention, contextual perceive value pada customer satisfaction, customer satisfaction pada repurchase intention, perceive usefulnes pada customer satisfaction, perceive ease of use pada customer satisfaction, perceive ease of use pada repurchase intention, dan trust pada repurchase intention. Penelitian ini juga mendiskusikan implikasi secara lanjutan, teoritis, dan praktis Kata kunci: contextual perceive value, perceive usefulnes, perceive ease of use, customer satisfaction, trust, repurchase intention dan mcommerce This stdy aims to determinant the factors that affect the interests of students to use m- commerce as a tool in their transactions. These factors include: contextual perceive value, perceive usefulnes, perceive easy of use, customer satisfaction and trust. In connection with the objective to be achieved, the data taken using purposive sampling technique. The criteria are students who never use m-commerce UNS. This technique is used to ensure the accuracy of research data. Samples was taken of 200 respondents with a high rate of return that is equal to 179 respondent. Determination of this amount is intended to meet the minimum criteria for statistical tool used is the SEM (Structural Equation Modeling). While the high return rate due to data collected by conducting interviews directly guided questionnaire. The quality research data can be obtained by analyzing the validity and reliability test. It is intended to ensure that data collected meet the eligibility criteria so that it can be tested with any statistical tool. SEM is a statistical method chosen to solve the problem formulated in this study. The results of this study indicate a significant relationship other variables namely: contextual perceive value on repurchase intention, contextual perceive value on customer satisfaction, customer satisfaction on repurchase intention, perceive usefulnes on customer satisfaction, perceive ease of use on customer satisfaction, perceive ease of use in repurchase intention, and trust on repurchase intention. The study also discusses the implications are advanced, theoretical, and practical. Keywords: contextual perceive value, perceive usefulnes, perceive ease of use, customer satisfaction, trust and repurchase intention, m-commerce

    Item Type: Thesis (PhD)
    Uncontrolled Keywords: contextual perceive value, perceive usefulnes, perceive ease of use, customer satisfaction, trust, repurchase intention dan mcommerce
    Subjects: H Social Sciences > HB Economic Theory
    Divisions: Pasca Sarjana > Magister > Magister Manajemen
    Depositing User: Fairly Okta'mal
    Date Deposited: 17 Jul 2013 22:25
    Last Modified: 17 Jul 2013 22:25
    URI: https://eprints.uns.ac.id/id/eprint/5891

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