Strategi pengembangan agribisnis stroberi di kabupaten Purbalingga

Setyawan Nur. P. H, Febriano (2008) Strategi pengembangan agribisnis stroberi di kabupaten Purbalingga. Other thesis, Universitas Sebelas Maret Surakarta.

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    Abstract

    The objective of this study are to scanning internal and external factors which to be strength, weakness, opportunity and treat to develop agribusiness of strawberry in Purbalingga; to formulate alternatives strategy and to determine the priority that can be applied to develop agribusiness of strawberry in Purbalingga . Basic method in this study is descriptive method and accomplished by survey technique. Location selection was determined purposive Serang Village, Karangreja, Purbalingga Residence. This study use primary and secondary data. Analysis method in this study are (1) internal and external factor analysis to scan strength, weakness, opportunity and treat on agribusiness, (2) SWOT matrix to formulate alternative strategy to agribusiness development, (3) QSP matrix to determine the priority strategy to develop strawberry agribusiness. The result of this study are (1) main strength to develop strawberry agribusiness are good quality of fruit and large of marketing network. Main weaknesses of agribusiness are the low quality of human resources, hereditary use of germ, and the less of capital. Opportunities to develop strawberry agribusiness are good potential of nature and plan to make Tourism Track Zone in Karangreja. While the treats are no major industry want to be a partner for farmers and the disappointed of the strawberry garden visitors. (2) Alternative strategy that can be formulated are increasing education, training and capital trough the organization which reach all of farmers to minimize fluctuations production, and increasing quality and quantity in order to fulfil what required by market; increasing capital and technology adoption to the home industry of strawberry in order to increasing product quality; applying agro tourism concept that more interesting for visitor. (3) Priority strategy that can determine is increasing education, training and capital trough the organization which reach all of farmers to minimize fluctuations production, and increasing quality and quantity in order to fulfil what required by market.

    Item Type: Thesis (Other)
    Subjects: S Agriculture > S Agriculture (General)
    Divisions: Fakultas Pertanian
    Fakultas Pertanian > Agribisnis
    Depositing User: Users 836 not found.
    Date Deposited: 17 Jul 2013 19:42
    Last Modified: 17 Jul 2013 19:42
    URI: https://eprints.uns.ac.id/id/eprint/5786

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