REPRESENTASI REMAJA PUTRI METROPOLITAN ( Analisis semiotika Representasi Remaja Putri Metropolitan pada Iklan Produk Fashion di Majalah GADIS edisi Agustus - Desember 2009 )

SARI, DEWI ANITA (2010) REPRESENTASI REMAJA PUTRI METROPOLITAN ( Analisis semiotika Representasi Remaja Putri Metropolitan pada Iklan Produk Fashion di Majalah GADIS edisi Agustus - Desember 2009 ). Other thesis, Universitas Sebelas Maret.

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    Abstract

    This research entitled Metropolitan Young Women Representation (Semiotic Analysis of Metropolitan Young Women Representation on Fashion Product Advertising in GADIS Magazine August-December 2009 edition). Advertising is cultural element that is very admirable for its ability to reflect and change community lifestyle. Advertisements can be one of life sources for some media, one of them is magazine. The magazine is designed in very interesting look and addressed to young people. Most of the magazines contain news and information related to the appearance of today’s trend. Correspondingly, the ads in printed media are created as dynamic as possible, so that the consumers can give the products a glance. This research was made to determine the representation of metropolitan young women toward fashion product ads in GADIS magazine advertisement. This study used semiotics analysis. Semiotic analysis method is used as a measuring tool to translate the meanings and symbols that exist in printed advertising of fashion products in GADIS magazine. Semiotic analysis used in this study is owned by Roland Barthes's semiotic analysis. Barthes’s most research studies raise themes of pop culture which is close to our daily culture. Barthes divided his analysis into two levels of meaning, i.e. denotation meaning (real meaning) and connotation meaning, meanings associated with the myth, namely the coding of meaning and social values (meaning that indirectly derived from the interpretation of others). The object of this research is fashion product advertisement in GADIS magazine August-December 2009 edition. Total corpus in this study is 10 pieces. The writer chose GADIS magazine for this study because this magazine has a completeness and depth of content that is better than the other girl magazine. In addition, this magazine is published every 10 days, so the contents of the magazine always show good innovations for hair or clothing style which is always up to date than the other teen magazines, so the teenagers can easily get the latest info about teenagers world. Conclusions can be drawn in this study, that GADIS magazine print ads has represented metropolitan young women, both in fashion and style in terms of what they show in the advertisement. And the whole corpus of research has been imitated by most teenage girls in metropolitan cities.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HE Transportation and Communications
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik
    Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi
    Depositing User: AB Kusuma
    Date Deposited: 18 Jul 2013 18:19
    Last Modified: 18 Jul 2013 18:19
    URI: https://eprints.uns.ac.id/id/eprint/5416

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