Analisis pengaruh kepercayaan konsumen terhadap loyalitas rokok merek La Lights (Survei Pada Konsumen LA Lights di Eks Karesidenan Surakarta)

Putro, Kristian Hariyono (2008) Analisis pengaruh kepercayaan konsumen terhadap loyalitas rokok merek La Lights (Survei Pada Konsumen LA Lights di Eks Karesidenan Surakarta). Masters thesis, Universitas Sebelas Maret.

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    Abstract

    KRISTIAN HARIYONO PUTRO. THE INFLUENCE OF CONSUMER’S TRUST ON CONSUMER’S LOYALTY OF LA LIGHTS (LA Lights Consumer in Eks Karesidenan Surakarta survey). The purpose of this study is to examine and prove the influence of consumer’s trust on consumer’s loyalty of LA Lights. The participants of this study were consumer of LA Lights in Eks Karesidenan Surakarta. Using Surakarta,17 November 2008 Penulis, Kristian Hariyono Putro 113 regression analysis the finding of this study are: (1) A consumer’s perception that LA Light has a good reputation is positively related to the consumer’s trust in LA Lights, (2) A consumer’s perception that LA Lights is predictable is positively related to the consumer’s trust in LA Lights, (3) A consumer’s perception that LA Lights is competent is positively related to the consumer’s trust in LA Lights, (4) A consumer’s trust in PT. Djarum is positively related to the consumer’s trust in LA Lights, (5) A consumer’s perception that PT. Djarum has a reputation for fairness is positively related to the consumer’s trust in LA Lights, (6) A consumer’s perception that PT. Djarum has benevolent motives is positively related to the consumer’s trust in LA Lights, (7) A consumer’s perception that PT. Djarum has integrity is positively related to the consumer’s trust in LA Lights, (8) A consumer’s liking for LA Lights is positively related to the consumer’s trust in LA Lights, (9) A consumer’s satisfaction with LA Lights is positively related to the consumer’s trust in that brand, (10) Peer support for LA Lights is positively related to a consumer’s trust in LA Lights, (11) A consumer’s trust in a brand is positively related to the consumer’s loyalty to LA Lights. Keywords: Brand, Consumer’s trust, Brand Loyalty

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HG Finance
    H Social Sciences > HN Social history and conditions. Social problems. Social reform
    H Social Sciences > HS Societies secret benevolent etc
    Divisions: Pasca Sarjana > Magister > Magister Manajemen
    Depositing User: Athiyah
    Date Deposited: 16 Jul 2013 17:51
    Last Modified: 16 Jul 2013 17:51
    URI: https://eprints.uns.ac.id/id/eprint/5353

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