PENGARUH IKLAN UNTUNG BELIUNG BRITAMA TERHADAP MINAT NASABAH UNTUK MENABUNG DI TABUNGAN BRITAMA BRI (STUDI KASUS DI KANCA BRI KLATEN)

Cahyani, Elina Edi (2008) PENGARUH IKLAN UNTUNG BELIUNG BRITAMA TERHADAP MINAT NASABAH UNTUK MENABUNG DI TABUNGAN BRITAMA BRI (STUDI KASUS DI KANCA BRI KLATEN). Masters thesis, Universitas Sebelas Maret.

[img] PDF - Published Version
Download (831Kb)

    Abstract

    This research aimed : to know influence of Untung Beliung BritAma advertising toward consumer’s interesting in saving in BritAma BRI, and to know influence of consumer’s awareness and knowledge as moderating variabels toward consumer’s interesting in saving in BritAma BRI. Sample in this research is 100 people who saved their funds in BritAma BRI Klaten, using method of simple random sampling. Collecting data method using questionaire and interview. Examination of validity used correlation of moment product and examination of realiability used alpha cronbach. Data analysis used in this research are regression analysis, t test, F test and R2 to find out the influence of Untung Beliung BritAma advertising, consumer’s awareness and knowledge toward consumer’s interesting. Descriptive analysis used to support intrepretation of the result of the analysis data. Based on data analysis, the result are as bellows : there is influence of Untung Beliung BritAma advertising toward consumer’s interesting in saving in BritAma BRI, and there is influence of consumer’s knowledge

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HS Societies secret benevolent etc
    H Social Sciences > HT Communities. Classes. Races
    L Education > L Education (General)
    Divisions: Pasca Sarjana > Magister > Magister Manajemen
    Depositing User: Users 837 not found.
    Date Deposited: 16 Jul 2013 16:47
    Last Modified: 16 Jul 2013 16:47
    URI: https://eprints.uns.ac.id/id/eprint/5321

    Actions (login required)

    View Item