PERAN PUBLIC RELATIONS DALAM MEMPERTAHANKAN CITRA POSITIF KRATON SURAKARTA (Studi Deskriptif tentang Perbandingan Peran Humas Hangabehi dan Tedjowulan dalam Mempertahankan Citra Positif terkait Konflik Perebutan Kekuasaan 2 Raja)

dari, retno wulan (2009) PERAN PUBLIC RELATIONS DALAM MEMPERTAHANKAN CITRA POSITIF KRATON SURAKARTA (Studi Deskriptif tentang Perbandingan Peran Humas Hangabehi dan Tedjowulan dalam Mempertahankan Citra Positif terkait Konflik Perebutan Kekuasaan 2 Raja). Other thesis, Universitas Sebelas Maret.

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    Abstract

    Retno Wulan Dari. D0204100. ROLE OF PUBLIC RELATIONS TO MAINTAIN POSITIVE IMAGE OF KRATON SURAKARTA (Descriptive Studies about Comparison Role of Hangabehi’s and Tedjowulan’s PRO to Maintain Positive Image Related to The Conflict Seizing Power Between The 2 Kings). Graduate (S-1). Communication Science Major. Program Study Mass Communication. Faculty Social and Political Science. Sebelas Maret University Surakarta. 2009. Indonesia is a country which is rich with ancient inheritance and glory in the past. One of inheritance from the ancient’s glory is the existence of traditional kingdoms, spread all over the country. One of the biggest traditional kingdom and still famous among citizens until nowadays is Kraton Surakarta. Although Kraton Surakarta is no longer being the center of government, but its existence is still maintain as the center of culture, historical institution, and tourism potential support. Succession happened all the time along the existence of Kraton Surakarta. Conflict can’t be avoided in some of the Paku Buwono’s succession. Until 2004 when Paku Buwono XII passed away and caused the conflict seizing power between his children. As time goes by, so does Kraton Surakarta. The rise of Public Relations Department in Kraton Surakarta should gain some attention. This is the right time for PRO to show their role in this conflict conditions. The purpose of this research is to get some description and to compare the role of Kraton Surakarta’s Public Relations Department in order to maintain Kraton’s positive image dealing with conflict seizing power. The type of research is qualitative with descriptive method. This research uses purposive sampling technique. The key informan is PRO of Hangabehi’s and Tedjowulan’s PR Department, royal families, and cultural expert in Solo. After analysis, it can be concluded that Tedjowulan’s PRO made more effort to maintain positive image. In the other hand, Hangabehi’s PRO is tend to be cultural PR in order to give more explanation about Kraton’s culture and heritage.

    Item Type: Thesis (Other)
    Subjects: G Geography. Anthropology. Recreation > GF Human ecology. Anthropogeography
    G Geography. Anthropology. Recreation > GR Folklore
    H Social Sciences > HN Social history and conditions. Social problems. Social reform
    H Social Sciences > HV Social pathology. Social and public welfare
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi
    Depositing User: Users 837 not found.
    Date Deposited: 16 Jul 2013 16:23
    Last Modified: 16 Jul 2013 16:23
    URI: https://eprints.uns.ac.id/id/eprint/5316

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