PROSES NEGOSIASI DAN KORESPONDENSI PADA RAKABU FURNITURE SURAKARTA

Hidayah, Nurul (2010) PROSES NEGOSIASI DAN KORESPONDENSI PADA RAKABU FURNITURE SURAKARTA. Other thesis, Universitas Sebelas Maret Surakarta.

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    Abstract

    The purpose of this research is to gain a more in-depth description of correspondence and negotiation process applied by RAKABU FURNITURE. And how the role of the Internet in the process of negotiation and correspondence in order to increase export sales are highly competitive. In addition, the aim of this research is to determine barriers or obstacles encountered in the process of negotiation and correspondence and how to overcome them. The Research method used is descriptive analysis of research by interpreting (reading, listening, comparing) the data there, and then describe or explain to draw conclusions. Collecting data from documents and from the parties related to those activities. The data used are primary data and secondary data. Primary data included direct interviews with relevant stakeholders and secondary data obtained from documents and written sources other From the research results can be concluded that in the process of negotiation and correspondence on RAKABU FURNITURE Trade Fair begins with and so on followed by correspondence via e-mail and came to Rakabu Furniture showroom for further negotiations. Meanwhile, for buyers who have become regular customers, the process of negotiation and correspondence with enough menggirimkan order via e-mail and came to Rakabu Furniture showroom for more negotiation. Most of all communicated via e-mail. And the role of the internet for a company that is easy to communicate with quickly and reach a very wide area and a very low cost so as to achieve effectiveness and efficiency of the company in negotiations and correspondence. Because RAKABU FURNITURE use the internet in some stage of the negotiations and correspondence there are several barriers that often interfere with the work process, the Internet network problems that often trouble. In addition, there are also obstacles in the process of pricing agreement with the buyer. Correspondence extremely important role in international trade in general, even in the import-export business, 80% of export-import transactions are conducted through a process of correspondence or correspondence. The rest is done through face-to-face negotiations From the above results the author suggest that FURNITURE RAKABU in the process of negotiation and correspondence for the determination of prices, can use the strategy ExW or FOB prices. As for the Internet network problems, FURNITURE RAKABU can use other Internet networks. Keywords : Negotiations, correspondence, internet

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HB Economic Theory
    Divisions: Fakultas Ekonomi
    Depositing User: Ahmad Santoso
    Date Deposited: 15 Jul 2013 18:55
    Last Modified: 15 Jul 2013 18:55
    URI: https://eprints.uns.ac.id/id/eprint/4917

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