KOMUNIKASI PEMASARAN “ TELKOMSELFLASH” ( Studi Deskriptif Kualitatif Tentang Aktivitas Bauran Komunikasi Pemasaran Telkomsel Flash oleh PT. Telkomsel Surakarta Periode 2009 )

Listyo, Satriadi Novarianto (2009) KOMUNIKASI PEMASARAN “ TELKOMSELFLASH” ( Studi Deskriptif Kualitatif Tentang Aktivitas Bauran Komunikasi Pemasaran Telkomsel Flash oleh PT. Telkomsel Surakarta Periode 2009 ). Other thesis, UNIVERSITAS SEBELAS MARET.

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    Abstract

    TELKOMSELFlash is service internet wireless provided by TELKOMSEL to all customer (kartuHALO, simPATI and Kartu AS). This Service is supported HSDPA/3G/EDGE/GPRS TELKOMSEL technologic which is able to get the speed download up to 3.6 Mbps. TELKOMSELFlash offer new experience in high­speed internet network connection and which can do anywhere inside HSDPA/3G/EDGE/GPRS TELKOMSEL network ( kartuHALO, simPATI and Kartu AS). This Research is to know how the marketing communications applied by PT. TELKOMSEL for the product TELKOMSELFlash in region Surakarta by see through the activity of promotion (promotion mix) which is consisted of Advertising, sales promotion, public relations, personal selling and direct selling which is applied with the concept of Integrated Marketing Communication ( IMC) and to know how the respon of consumer TELKOMSELFlash. According to the research destination, so that this research is using the descriptive qualitative method because its only explain the situation or event and described the certain social phenomenon which is not use the statistical symbol and formula. Technique of collecting the data use the result of interview from the source who able to be trusted that is with the resposibilities in their own division at PT. TELKOMSEL Surakarta that is Manager Marketing, Staff Marketing, Supervisor Customer Service, Customer Service, customer TELKOMSELFlash. Result of this research shown that marketing communications done for the TELKOMSELFlash is consist of the advertisement activity, sales promotion, public relations, personal selling and direct selling which is applied with the concept IMC that is executed inwrought and integrated to get the target market at a time and continuously so that will yield the more consistent message and maximilized the target of its marketing communications that is get the bigger sale. And Costumer itself gives the positive respond to TELKOMSELFlash.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > H Social Sciences (General)
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik
    Depositing User: Lia Primadani
    Date Deposited: 15 Jul 2013 17:32
    Last Modified: 15 Jul 2013 17:32
    URI: https://eprints.uns.ac.id/id/eprint/4602

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