Kegiatan Media Relations Yang Dilakukan Oleh Public Relations Hotel Horison Aziza Solo

NAFISAH, ZUHROTUN (2019) Kegiatan Media Relations Yang Dilakukan Oleh Public Relations Hotel Horison Aziza Solo. Other thesis, Universitas Sebelas Maret.

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    Abstract

    Public relations can convey messages to a large number of stakeholders and spread in various places with mass media. As for the mass media itself, public relations practitioners are a source of information for news that will be made. The mass media was originally known as the press. The press in its broadest sense is covering all publications, including electronic mass media, radio broadcasts and television press releases in the narrow sense only found in the print media namely newspapers, magazines and newsletters bulletins (Onong, 2002: 145) In the current information age, establishing good relations between companies and the media is not an easy thing. So many news sources for the mass media and their chances of being very small for each company to be chosen as a news source. For companies or organizations, mass media has an important role in the dissemination of information or news to the public also to the government (government officials) and in the formation of the general (Rachmadi, 1992: 54) For that as one of the three star sharia hotels in Solo, namely Horison Aziza Solo, a public relations role plays an important role in the sustainability of the company. Hotel Horison Aziza Solo has a special purpose so that hotels can be as publicized as possible and make a positive image for the hotel. In addition to using social media Public Relations Horizon Aziza Solo is also very dependent on mass media publications both online and print. To maintain and enhance publications, Public Relations are required to be able to establish good relations with the mass media in order to deliver understanding, as well as support in the form of maximum organizational publication and balance. Send feedback History Saved Community

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HE Transportation and Communications
    Divisions: Fakultas Ilmu Sosial dan Politik
    Fakultas Ilmu Sosial dan Politik > D3 - Komunikasi Terapan
    Depositing User: Rouf Hidayat Abdul
    Date Deposited: 30 Aug 2019 20:44
    Last Modified: 30 Aug 2019 20:44
    URI: https://eprints.uns.ac.id/id/eprint/44180

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