STRATEGI PENGEMBANGAN BISNIS BELIMBING INSTAN DI KOTA DEPOK (Studi Kasus CV. Tirta Indah Sentosa)

Pangastuti, Widya (2009) STRATEGI PENGEMBANGAN BISNIS BELIMBING INSTAN DI KOTA DEPOK (Studi Kasus CV. Tirta Indah Sentosa). Other thesis, Fakultas Pertanian.

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    Abstract

    This research aimed to analyze the fee, revenue, and profit of manufacturing instant star fruit exertion in CV. Tirta Indah Sentosa, identify the internal and external environment condition those are strength, weakness, chance and threat, also to know the alternative of development strategy that can be used in manufacturing instant star fruit in CV. Tirta Indah Sentosa. Basic method used in research was descriptive method and conducted with case study technique. Location determining method was purposively, that was CV. Tirta Indah Sentosa in Depok City. Kind of data used in this research were prime data and second data. Data analyze method used were (1) exertion analyze, (2) SWOT analyze, (3) IE matrix, and (4) SWOT matrix analyze. Research result shows that: total fee on July 2009 in the amount of Rp. 15,102,496, revenue in the amount of Rp. 21,600,000, and profit in the amount of Rp. 6,497,504. Main internal strengths owned by CV. Tirta Indah Sentosa are: a). relatively achieved sale and b). Motivate from the leader; main internal weaknesses are; a). simple monetary accounting system, and b). no promotion yet; main chances are: a). technology development, and b). open market; main threats of CV. Tirta Indah Sentosa are: wider distribution net of competitor. Alternative strategy that can be used in manufacturing instant star fruit in CV. Tirta Indah Sentosa is increasing the use of technology to obtain high production capacity in order to fulfill market demand, maintain and construct a good relationship with official employee, constructed women farmer group and supplier to guarantee the better quality of instant star fruit product, exploit the construction and training from the government to improve the taste and packing of instant star fruit, increase the capability of manufacture in fruit beverage industry with training to fulfill the high customer demand; exploit the given training by government to improve the packing of instant star fruit product also add exertion capital, improve monetary accounting system through training given by government; maintain the achievable product sale for all customer to winning the competition of producers, determine the entrepreneur mindset so the product quality become the main stuff in production, expand the distribution net of instant star fruit marketing; promote more effectively, to expand the distribution net, increase the capability of manufacture management to improve the competition power, increase the capital to overcome the price fluctuation problem that causing fluctuation product quality

    Item Type: Thesis (Other)
    Subjects: S Agriculture > S Agriculture (General)
    Divisions: Fakultas Pertanian
    Fakultas Pertanian > Agroteknologi
    Depositing User: Lutvi Satriyo Putro
    Date Deposited: 15 Jul 2013 16:14
    Last Modified: 15 Jul 2013 16:14
    URI: https://eprints.uns.ac.id/id/eprint/4371

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