PENERAPAN BAURAN PROMOSI DALAM MENINGKATKAN JUMLAH NASABAH PADA BRI UNIT WONOSARI I KLATEN

NURMANSYAH, JEFRI ARIF (2009) PENERAPAN BAURAN PROMOSI DALAM MENINGKATKAN JUMLAH NASABAH PADA BRI UNIT WONOSARI I KLATEN. Other thesis, Universitas Sebelas Maret.

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    Abstract

    Promotion is an information flow that has aim to give information, to persuade, and to remind about a product.In this matter, the company is better to plan the promotion strategy maturely, other advertising, personal selling, sales promotion, and publicity. The aim in handling this research is to know the variable of promotion mix done by BRI Wonosari I Unit Klaten, to find out the development of customer number in accordance with the promotion activity done by BRI Wonosari I Unit Klaten in 2 semesters at 2008, and to know the role of promotion in increasing the number of the customer. The method done for analyzing the data is descriptive analysis, that is the analysis used to interpret the picture and description systematically, factually, and accurately about the object being researched which is done by direct observation. Based on the result of the research, the researcher can derives a conclusion that the promotion mix variable used by BRI Wonosari I Unit Klaten for increasing it customer number is by doing promotion by the advertisement media through brochure distributed to the society and also through street banner. Meanwhile, personal selling done is giving information, explanation, and also description about product and credit function as well as service given by the company. Then, the sales promotion is by giving away calendar or souvenir such as glass and umbrella to the customer. The suggestion that can be given by the researcher to BRI Wonosari I Unit Klaten is to add the promotion fund for more and maximizing the promotion activity done, either through advertising, personal selling, as well as sales promotion for increasing the number of the customer. BRI Wonosari I Unit Klaten need to do a more intensive approach to the society by interlacing a harmonic relationship as well as good cooperation between BRI Wonosari I Unit Klaten and society. Keyword: Advertising, Personal Selling, Sales Promotion, Publicity

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HG Finance
    Divisions: Fakultas Ekonomi
    Depositing User: Lia Primadani
    Date Deposited: 15 Jul 2013 16:11
    Last Modified: 15 Jul 2013 16:11
    URI: https://eprints.uns.ac.id/id/eprint/4367

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