PUBLIC RELATIONS DAN NEW MEDIA (Analisis Isi Corporate Tweets akun @DitjenPajakRI sebagai Bentuk Relationship Management Antara Organisasi dan Publik Periode 20 Juni – 20 Juli 2018)

B, AZIZ KURNIAWAN (2019) PUBLIC RELATIONS DAN NEW MEDIA (Analisis Isi Corporate Tweets akun @DitjenPajakRI sebagai Bentuk Relationship Management Antara Organisasi dan Publik Periode 20 Juni – 20 Juli 2018). Other thesis, Universitas Sebelas Maret.

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    Abstract

    witter as one of new media product is a microblogging site that allow it’s users to communicate with short message called tweets that shape as text, visual, audio-visual, link, or combination of those form. Since it’s release in 2006 twitter user has increase each year. Until January 2018, there are aorund 330 million user worldwide. Those facts made twitter recognized by many public relations professional and scholar as a tool of relationship building. Seeing this potential, Directorate General of Taxation try to innovate by creating an account called @DitjenPajakRI as one of it’s channel to communicate and build an organization and public relationship. Organization and public relationship management appear because from good management will give rise to a positive perception about organization from public. A good reciprocal relationship also have a potential to made the public loyal to the product or service from the organization. The content of corporate tweets account @DitjenPajakRI will be analyzed in it’s function to build organization and public relation between 20 June – 20 July 2018 seen from tweet content, four model of public relations, organization and public relationship indicator, and interactivity. This research categorize under quantitative research with content analysis as it’s method. Purposive sampling is used because it’s give the best subject that can give the needed information. To present the result, this reseaerch use descriptive data analysis from frequency distribution of each category. Holsti reliability with it’s minimun of 0,7% or 70% is used as the reliability test method. The result shows that 59,4% tweets come from within organization with 88,2% of it’s content contain information about organization. Press agentry/publicity is the dominant model with 75,1%. Almost all of organization and public relationship indicator shows more than 90% except for satisfaction with only 1,1%. Lastly, in interactivity aspect, 78% tweet indicate medium interactivity. Key words : Public Relations, Relationship Management, Corporate Tweets

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > H Social Sciences (General)
    Divisions: Fakultas Ilmu Sosial dan Politik
    Fakultas Ilmu Sosial dan Politik > Ilmu Komunikasi
    Depositing User: Aren Dwipa
    Date Deposited: 04 Feb 2019 10:50
    Last Modified: 04 Feb 2019 10:50
    URI: https://eprints.uns.ac.id/id/eprint/43181

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