PENGARUH E-SERVICE QUALITY PADA MEDIA ONLINE TERHADAP MINAT BELI DI KALANGAN MAHASISWA (Pengaruh Kemudahan Akses, Kualitas Informasi, serta Kualitas Layanan Interaksi Media Online Tokopedia Terhadap Minat Beli di Kalangan Mahasiswa FISIP Ilmu Komunikasi Transfer Angkatan 2016-2017)

PRATHAMA, YOEL DAYA (2018) PENGARUH E-SERVICE QUALITY PADA MEDIA ONLINE TERHADAP MINAT BELI DI KALANGAN MAHASISWA (Pengaruh Kemudahan Akses, Kualitas Informasi, serta Kualitas Layanan Interaksi Media Online Tokopedia Terhadap Minat Beli di Kalangan Mahasiswa FISIP Ilmu Komunikasi Transfer Angkatan 2016-2017). Other thesis, Universitas Sebelas Maret.

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    Abstract

    ABSTRACT Yoel Daya Prathama, D1216073, THE INFLUENCE OF E-SERVICE QUALITY IN ONLINE MEDIA TOWARDS INTENTION OF PURRCHASE AMONG STUDENTS (The influence of ease of access, quality of information, as well as the quality of service Interaction Online Media Toward Intention of Purchase the Tokopedia among the students of Faculty of social and political sciences of communication transfer 2016-2017), S1 Study Program of Communication Science, Faculty of Social and Political Science, Sebelas Maret University Surakarta, 2018. In the concept of an online business, the quality of service is known by the term e-service quality. E-service quality is the quality of service that exists in a web. Same with traditional service quality, e-service quality is an important element as a factor in consumer intention of purchase. The purpose of this research was to find out whether there is influence of e-service quality (usability, information quality, and service interaction quality) towards intention of purchase among the students of Faculty of social and political sciences of communication transfer 2016-2017. This research uses the theory of Stimulus Organism Response, is a theory that describes a communication process that starts from the presence of a stimulus in the form of the message received by audience. The theory of Stimulus Organism Response, which describes the communication process that starts from the stimulus in the form of messages received audience. Stimulus or message delivered to audience can be accepted or rejected. Communication will take place if any attention from audience. The methods used in this research is quantitative methods using simple random sampling of students with characteristic: students of Faculty of social and political sciences of communication transfer 2016-2017 and using online media Tokopedia for the transaction. xv The results show that the ease of access (usabilty) and quality of service interaction in online media Tokopedia has had a significant impact on students of Faculty of social and political sciences of communication transfer 2016-2017 Toward Intention of Purchase using the Tokopedia. Instead, the variable quality of the information is not sufficiently proved to have an impact on Intention of Purchase using the Tokopedia. Keyword: E-Service, Usability, Information Quality, Service Interaction, Intention Of Purchasing, Tokopedia.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > H Social Sciences (General)
    Divisions: Fakultas Ilmu Sosial dan Politik
    Fakultas Ilmu Sosial dan Politik > Ilmu Komunikasi
    Depositing User: Aren Dwipa
    Date Deposited: 19 Dec 2018 15:42
    Last Modified: 19 Dec 2018 15:42
    URI: https://eprints.uns.ac.id/id/eprint/42785

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