STRATEGI KOMUNIKASI HUMAS PT KERETA API INDONESIA (STUDI DESKRIPTIF KUALITATIF TENTANG STRATEGI KOMUNIKASI HUMAS PT KAI DAOP 1 JAKARTA DALAM MENSOSIALISASIKAN BAHAYA PELEMPARAN BATU DAN MENEROBOS PALANG PINTU KERETA)

PRIVARIANDITO, BAGAS (2018) STRATEGI KOMUNIKASI HUMAS PT KERETA API INDONESIA (STUDI DESKRIPTIF KUALITATIF TENTANG STRATEGI KOMUNIKASI HUMAS PT KAI DAOP 1 JAKARTA DALAM MENSOSIALISASIKAN BAHAYA PELEMPARAN BATU DAN MENEROBOS PALANG PINTU KERETA). Other thesis, Universitas Sebelas Maret.

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    Abstract

    The Jakarta Operational Region I of PT Kereta Api Indonesia is one of the most crowded in Indonesia. The level of accidents in the Operational Region Jakarta I involving trains still very fluctuate. This makes the community and the passengers of train services are threatened their safety and comfort which is detrimental to the PT Kereta Api Indonesia company. This study aims to find out the communication strategy used in the socialization program on the dangers of stone throwing and railroad crossing in the Jakarta Operation Region I. This is because PT Kereta Api Indonesia as a State-owned railway company engaged in the field of transportation services, train service passengers are long-term assets that need to be maintained properly. In this study, researchers uses a qualitative descriptive approach with interview as the data collection methods. Data analysis techniques used in this study is an interactive analysis model and the data triangulation techniques is used for data validity. The results of this study can be concluded that the public relations of Operational Region I Jakarta while conducting socialization runs four stages as communication strategy. They are Planning Stage includes information gathering about the area zones that are prone to the throwing stones and illegal railway crossing behavior that will become the location of the socialization and determine the subject of socialization; Organizing Stages include determining which community will be involved in the socialization, determining how the activity will be conducted and determining what media used in delivering messages in socialization activities; Implementation Stage is compiling informative and educative messages adapted to the target of socialization. Public Relation in this case conveys socialization messages on how danger is the throwing stones and illegal railway crossing behavior through banners, posters and directly using loudspeakers, information related to the Undang-Undang, giving safety pin and stickers and performing theatrical actions to attract the attention of the socialization target; and the Controlling and Evaluating Stage, knowing the motives behind the throwing rocks perpetrators and illegal railway crossing behavior. Public Relation then giving instructions to the Railway Crossing Officers (Petugas Jaga Lintas) to constantly monitor and remind people around the area not to throw stones and illegally crossing the railway. Public relation also held evaluation meetings and media monitoring to evaluate the results of socialization activities that have been implemented to find out what are still lack on the implementation of socialization.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > H Social Sciences (General)
    Divisions: Fakultas Ilmu Sosial dan Politik
    Fakultas Ilmu Sosial dan Politik > Ilmu Komunikasi
    Depositing User: Fransiska Meilani f
    Date Deposited: 14 Dec 2018 10:59
    Last Modified: 14 Dec 2018 10:59
    URI: https://eprints.uns.ac.id/id/eprint/42593

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