Penerapan Bauran Promosi Untuk Produk IndiHome Pada PT.Telkom Di Surakarta

A, DESTI PUSPITANING (2018) Penerapan Bauran Promosi Untuk Produk IndiHome Pada PT.Telkom Di Surakarta. Other thesis, Universitas Sebelas Maret.

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Abstract

ABSTRACT THE IMPLEMENTATION OF PROMOTION MIX IN INDIHOME AT PT.TELKOM IN SURAKARTA DESTI PUSPITANING ARRUM F3215016 The aim of this study is: 1) to perceive the implementation of promotion mix used by PT. Telkom in Surakarta, 2) to find out the problems faced in the promotion mix of PT. Telkom Surakarta. This study was conducted in PT. Telkom Surakarta. The method used was descriptive analysis which was systematic, factual, and accurate description about the object of the study. The data were taken from literature study, observing and interviewing the PT. Telkom in the field of study conducted. Based on the findings, the researcher concluded that the promotion mix used by PT. Telkom Surakarta included: 1) Advertisement, the advertisement media used were newspaper, radio, television, internet, brochure, and banner. 2) Sales Promotion used was by giving package bonus, giving indihome Chinese New Year package, and opening stand/open table. 3) Personal Selling by hiring salespeople to market the product door to door by visiting costumers’ houses directly. 4) Public Relations by sponsoring several events, namely Garuda Travel Fair, Apkomindo Computer Exhibition, and Indonusa Polytechnic. 5) Direct Selling that allows customers to call at (0271) 644630 or visit the website at www.indihome.co.id, also using social media such as Facebook and Instagram. Keywords: promotion mix, advertisement, sales promotion, personal selling, public relations, direct selling.

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