Perancangan Brand Identity Museum Kretek Indonesia Melalui Media Komunikasi Visual

Wandita, Gafi Prajanti (2018) Perancangan Brand Identity Museum Kretek Indonesia Melalui Media Komunikasi Visual. Other thesis, Universitas Sebelas Maret.

[img] PDF - Published Version
Download (859Kb)

    Abstract

    Gafi Prajanti Wandita, 2018. The introduction of this Final Project is entitled “Perancangan Brand Identity Museum Kretek Indonesia Melalui Media Komunikasi Visual”. The problems examined are: (1) How to design a brand identity for Museum Kretek Indonesia? (2) How to choose the most suitable visual communication media to introduce the brand identity of Museum Kretek Indonesia to attract people to visit? Known as ‘City of Kretek’, in Kudus there is this museum called Museum Kretek Indonesia which conserves various collections about Kretek as one of Indonesian local heritages. Though it has been established for a pretty long time, the existence of this museum is less known by the community outside Kudus because it doesn’t have its own identity. This research used qualitative descriptive method where the data sources were obtained from interviews, observations, documentations, and questionnaire. The creative strategy in this research is to design an effective and attractive brand identity that can be applied on the visual communication media that suits its target audience. The main medias in this research are website, social media accounts, and graphic standard manual. The supporting medias consist of stationery set, brochure, signage system, and merchandise. By having a brand identity that suits its vision and mission, a certain brand image of Museum Kretek Indonesia can be created and therefore the existence of Museum Kretek Indonesia could be recognized by the audience. Visual communication media that consists of main and supporting media are expected to communicate the brand identity of Museum Kretek Indonesia to its audience accurately and effectively.

    Item Type: Thesis (Other)
    Subjects: N Fine Arts > NC Drawing Design Illustration
    Divisions: Fakultas Sastra dan Seni Rupa
    Fakultas Sastra dan Seni Rupa > D3 - Desain Komunikasi Visual
    Depositing User: Aren Dwipa
    Date Deposited: 21 Sep 2018 14:01
    Last Modified: 21 Sep 2018 14:01
    URI: https://eprints.uns.ac.id/id/eprint/42254

    Actions (login required)

    View Item