Analisis Peran Casual Leasing Dalam Mempromosikan Special event Kepada Tenant di Hartono Lifestyle Mall Solo Baru

DIMAS PRADANA, JERI (2018) Analisis Peran Casual Leasing Dalam Mempromosikan Special event Kepada Tenant di Hartono Lifestyle Mall Solo Baru. Other thesis, UNIVERSITAS SEBELAS MARET.

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    Abstract

    ABSTRACT ANALYSIS OF CASUAL LEASING ROLE TO PROMOTE SPECIAL EVENT TO TENANT IN HARTONO LIFESTYLE MALL SOLO BARU Casual Leasing is one part under the division of Marketing Communication Hartono Lifestyle Mall, Solo Baru. Casual leasing has the role of promoting casual areas that can be rented to tenants, as well as promoting areas in an special event, to make the event look crowded. The participating tenant is adapted to the theme of the ongoing special event. The method used in this research is descriptive method which describes about media used by casual leasing staff in promoting special event to tenant, how casual leasing process promotes special event to tenant and also obstacles encountered in promoting special event to tenant. Based on the process that has been applied, the media used is by mail offer, email, and also use chat applications. The method of promotion is done by personal selling. During the promotion process, casual leasing often encounters obstacles that complicate their activities. Keywords: Casual Leasing, Special Event, Promotion

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
    Divisions: Fakultas Ekonomi dan Bisnis > D3 - Manajemen Pemasaran
    Depositing User: Kuni Nur Aini
    Date Deposited: 27 Jul 2018 16:59
    Last Modified: 27 Jul 2018 16:59
    URI: https://eprints.uns.ac.id/id/eprint/41758

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