Keefektifan Pameran Sebagai Media Promosi Dalam Meningkatkan Volume Penjualan Ekspor Pada CV Palem Craft Jogja

UTAMI, HARDIAN WAHYU (2018) Keefektifan Pameran Sebagai Media Promosi Dalam Meningkatkan Volume Penjualan Ekspor Pada CV Palem Craft Jogja. Other thesis, Universitas Sebelas Maret.

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    Abstract

    ABSTRACT THE EFFECTIVENESS OF THE EXHIBITION AS A PROMOTIONAL MEDIA IN INCREASING THE EXPORT SALES VOLUME AT CV PALEM CRAFT JOGJA Hardian Wahyu Utami F3115029 This research aims to identify the effectiveness of an exhibition by CV Palem Craft Jogja as a promotional media in increasing the export sales volume. The method used in this research is descriptive method, that is research method which is arranged to present systematic description about information from the object under study. The data used are primary and secondary data. Primary data of the authors get through direct interviews with CV Palem Craft Jogja, make observations, and documentation. Secondary data authors get from the source of books, articles, and others. Based on the results of this study is an effective exhibition to be followed compared with other promotional media namely: website and showroom. This effectiveness can be compared through the number of buyers and the large transactions of each exhibition promotional media, website, and showroom. Keywords: Exhibition, Website, Showroom, Number of Buyer, Large of Transaction

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > H Social Sciences (General)
    Divisions: Fakultas Ekonomi dan Bisnis > D3 - Manajemen Perdagangan
    Depositing User: Gun Gun Gunawan
    Date Deposited: 16 Jul 2018 21:22
    Last Modified: 16 Jul 2018 21:22
    URI: https://eprints.uns.ac.id/id/eprint/41652

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