Faktor-Faktor yang Mempengaruhi Loyalitas Konsumen Terhadap Produk Susu Formula di Kota Madiun

PRIMASTUTI, SAVITRI (2018) Faktor-Faktor yang Mempengaruhi Loyalitas Konsumen Terhadap Produk Susu Formula di Kota Madiun. Other thesis, Universitas Sebelas Maret.

[img] PDF - Published Version
Download (439Kb)

    Abstract

    The aim of this research are knowing what are the factor that has influence of susu fomula customer loyalty in Madiun City. The basic method of this research was descriptive analytic method. Location of the research was determined by purposive sampling in Madiun City. Sample of the research wae determined by purposive with the number of consumer as many as 100 people. Data used in the study were primary from the interview and secondary data as supporting data. Data collected by observation, interview and record keeping. The results showed that some factors that influence of formula milk costomer loyalty in Madiun City, consists of product quality, aesthetics, promotion, experience by comsumting, customer satisfication and consumer income. In addition, from f test the result,conclusion that happend are price, product quality, aesthetics, promotion, experience by comsumting, customer satisfication and consumer income together has influence of formula milk costomer loyalty in Madiun City. Keywords :formula milk, consumer, consumer behavior,consumer loyalty

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HF Commerce
    S Agriculture > S Agriculture (General)
    Divisions: Fakultas Pertanian
    Fakultas Pertanian > Agribisnis
    Depositing User: Ratri Dwi Saputri
    Date Deposited: 04 Jun 2018 12:52
    Last Modified: 04 Jun 2018 12:52
    URI: https://eprints.uns.ac.id/id/eprint/41344

    Actions (login required)

    View Item