Penentu Niat Beli Konsumen Terhadap Sepeda Motor Yamaha NMAX

MADANUGRAHAYA, AGAPITUS YUDHA (2018) Penentu Niat Beli Konsumen Terhadap Sepeda Motor Yamaha NMAX. Other thesis, Universitas Sebelas Maret.

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    Abstract

    ABSTRACT DETERMINANTS OF CONSUMER PURCHASE INTENTION IN YAMAHA NMAX MOTORCYCLE (A Study on People of Surakarta) AGAPITUS YUDHA MADANUGRAHAYA NIM. F0211003 This research aims to determine whether the price fairness, perceived quality, and the perceived benefits affect the attitudes of consumers who intend to make a purchase. Dependent variable in this research is purchase intention and independent variable in this research is price fairness, perceived quality and perceived benefit. The population in this study is the people of Surakarta City who knew Yamaha NMAX motorcycle and the sample is the person who knows Yamaha NMAX motorcycle and have the intention to buy. The sample consisted of 150 people using nonprobability sampling technique. This study used SPSS for windows20 test tool for validity and reliability test and SmartPLS2 for model test. The result of this research is price fairness have positive and significant effect to consumer attitude, perceived quality have positive and significant effect to consumer attitude, perceived benefit have positive and significant effect to consumer attitude, and consumer attitude have positive and significant effect to purchase intention. This research has some limitations that include the object under study that is the Yamaha NMAX motorcycle is not sure to describe the phenomenon in general in the motorcycle industry. Therefore, in the next study is expected to eliminate the limitations in this study. Keyword: Price Fairness, Perceived Quality,Perceived Benefit, Attitude, Purchase Intention.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HC Economic History and Conditions
    Divisions: Fakultas Ekonomi dan Bisnis
    Fakultas Ekonomi dan Bisnis > Manajemen
    Depositing User: Rifqi Imaduddin Irfan
    Date Deposited: 15 May 2018 15:21
    Last Modified: 15 May 2018 15:21
    URI: https://eprints.uns.ac.id/id/eprint/41111

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