Pengaruh Instagram Terhadap Minat Pengguna Dalam Mencari Referensi Informasi Universitas Sebelas Maret

KURNIAWAN, ABDULAZIZ (2018) Pengaruh Instagram Terhadap Minat Pengguna Dalam Mencari Referensi Informasi Universitas Sebelas Maret. Other thesis, Universitas Sebelas Maret.

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    ABSTRAK Abdulaziz Kurniawan. D0213001.INFLUENCE OF INSTAGRAM USE TO USER INTEREST IN SEARCHING INFORMATION REFERENCES. (Correlation Study of Instagram @unssolo Use to Student of Communication Studies Program in Surakarta, 2017) The rise of media, especially social media that is classified as a new media (media baru) gives flexibility for its users to exchange information almost every time. One of the popular social media is Instagram. Through Instagram, users can share information in the form of photos and video. This platform is often used by various individuals and groups as a means of sharing information that appeals to its users. One of the independent accounts that often share information is @unssolo account, this independent account often distributes photo content related to Universitas Sebelas Maret. With more than 80,000 followers, this is certainly interesting because it signifies individuals seeking information reference through this platform. This study refers to the use of stimulus and response theory. This research uses quantitative research methods and multiple linear analysis techniques. Questionnaire survey was distributed to 58 respondents. The respondents are Students of Sebelas Maret University Science Communication Major which still an active student. There are 3 variables that are used in this research, The influence of account @unssolo, Intense Usage Instagram and Interest of Users in Searching Reference Information. The results of this study indicate that there is a strong and significant relationship between the influence of account @unssolo and Intagram Usage to the Interest of Users in Searching Information Reference. Keywords : Instagram, new media, stimulus & responde, Information Reference.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > H Social Sciences (General)
    Divisions: Fakultas Ilmu Sosial dan Politik
    Fakultas Ilmu Sosial dan Politik > Ilmu Komunikasi
    Depositing User: Anas Falih Faishal
    Date Deposited: 09 May 2018 11:04
    Last Modified: 09 May 2018 11:04

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