ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PEMBELIAN PULSA MAHASISWA UNIVERSITAS SEBELAS MARET SURAKARTA

SULISTIYOWATI, AMBAR (2010) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PEMBELIAN PULSA MAHASISWA UNIVERSITAS SEBELAS MARET SURAKARTA. Other thesis, Universitas Sebelas Maret.

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    Abstract

    Main key to influence will purchasing by creating image or image celuler store, representing key to live on a celuler store on a long term. To reach the the purpose, require to be measured and identified influence from location, variance product, price, sales promotion and advertisement, shop personal, and also service to purchasing of consumer. This research represen research examination of hypothesis with survey method. Population in this research is University Student Eleven March Surakarta from three faculty that is Economics, Law And Technique. Sampel which siambil is 100responder by using sampling technique of[is non sampling probability with sampling convenience method and used analyzer for the examination of hypothesis in this research use doubled linear regresi by using SPSS aid 11,5window for. Pursuant to result of analysis, this research conclude 1) that each factors influencing purchasing pulsa consumer which consist of location, keragaman product, price, promotion and advertisement, shop personal and service have an effect on to purchasing consumer 2) factors influencing purchasing pulsa at consumer which consist of location, keragaman product, price, promotion and advertisement, shop personal and service by together have an effect on positive to purchasing consumer.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HB Economic Theory
    H Social Sciences > HJ Public Finance
    Divisions: Fakultas Ekonomi
    Fakultas Ekonomi > Manajemen
    Depositing User: Users 844 not found.
    Date Deposited: 14 Jul 2013 23:46
    Last Modified: 14 Jul 2013 23:46
    URI: https://eprints.uns.ac.id/id/eprint/4097

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