Penerapan Integrated Marketing Communication Solo Paraogn Lifestyle Mall Surakarta

FAUZIAH AL, SALSABELA (2018) Penerapan Integrated Marketing Communication Solo Paraogn Lifestyle Mall Surakarta. Other thesis, Universitas Sebelas Maret.

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    Abstract

    Mall development is increasing especially in Solo area. Many ways are done by the Mall manager to continue to show the existence in the community and attract people to visit the Mall. The activity is to implement Integrated Marketing Communication. During the Internship process, the authors are placed in the Marketing Communication Division Solo Paragon Lifestle Mall Public Relations section. However, the authors are also much assisted to work on the tasks of other divisions in Marketing Division Solo Paragon Lifestyle Mall. Based on the observations made during the Internship, the writer wanted to know how the application of Integrated Marketing Communication at Solo Paragon Lifestyle Mall and analyze which application is the most effective and positive impact for Solo Paragon Lifestyle Mall. In this research using interview and observation as research instrument. The research method used is Descriptive Analysis. The author takes the object on Solo Paragon Lifestyle Mall. Interview conducted with Marketing Communication Solo Solo Paragon Lifestyle Mall. Based on the data obtained result that the implementation of Integrated Marketing Communication applied by Solo Paragon Lifestyle Mall is Advertising, Sales Promotion, Public Relations, Individual Sales, Direct Marketing and Event. From some of these applications, Event became the most effective activity and became the mainstay of Solo Paragon Lifestyle Mall. With the event can increase visitors Solo Paragon Lifestyle Mall reached 42.5% compared to when there is no event.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
    Divisions: Fakultas Ekonomi dan Bisnis > D3 - Manajemen Pemasaran
    Depositing User: Mujahidah Showafah
    Date Deposited: 28 Mar 2018 11:20
    Last Modified: 28 Mar 2018 11:20
    URI: https://eprints.uns.ac.id/id/eprint/40246

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