DIFUSI INOVASI PROGAM BANTUAN KESEHATAN MASYARAKAT KOTA SURAKARTA (Studi Deskriptif Kualitatif Difusi Progam Bantuan Kesehatan Masyarakat Kota Surakarta (BKMKS) di Kota Surakarta)

PRATA, AYUDHA HARDIAN (2018) DIFUSI INOVASI PROGAM BANTUAN KESEHATAN MASYARAKAT KOTA SURAKARTA (Studi Deskriptif Kualitatif Difusi Progam Bantuan Kesehatan Masyarakat Kota Surakarta (BKMKS) di Kota Surakarta). Other thesis, Universitas Sebelas Maret.

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    Abstract

    Ayudha Hardian Pratama, D1215011. Diffusion of Innovation Progam Bantuan Kesehatan Masyarakat Kota Surakarta (Qualitative Descriptive Study of Diffusion Progam Bantuan Kesehatan Masyarakat Kota Surakarta (BKMKS) in Surakarta City), Thesis, Communication Science Program, Faculty of Social and Political Sciences, Sebelas Maret University Surakarta. Based on the UUD 1945 article 28H stipulates that health is the basic right of every individual. All citizens are entitled to health services, including the poor. Referring to the data of 2016, there are 140.913 residents of Solo City who have not been registered in the Jaminan Kesehatan National (JKN) through BPJS Health, either independently or through the company. The residents are targeted in the BKMKS program, especially the poor. However, based on data of July 2017, only about 16.004 residents who just register BKMKS program. So the diffusion of BKMKS information has not been maximal since many people have not registered as BKMKS program. This research uses Rogers (1983) theory about the diffusion of innovation to explain how the diffusion process of BKMKS (Bantuan Kesehatan Masyarakat Kota Kesehatan Surakarta) innovation in Surakarta City. In additiaon, this research is intended to find out the obstacles in the process of diffusion of BKMKS program innovation in Surakarta. This research uses descriptive qualitative method aims to know the description of the dissemination of BKMKS program message and its obstacles. Researchers conducted in-depth interviews of 7 informants involved and played an important role in the dissemination of BKMKS program messages in Surakarta. Based on the results of the study, it is concluded that the BKMKS program is a continuous innovation program which has been developed and modified from previous programs. Diffusion of BKMKS program innovation is more effective using group communication channels. The role of opinion leaders such as community leaders is important in the process of diffusion. The obstacles from BKMKS program are semantic obstacles, education level and social system, limited use of mass media. Keywords: innovation diffusion, communication obstacles, BKMKS program

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > H Social Sciences (General)
    Divisions: Fakultas Ilmu Sosial dan Politik
    Fakultas Ilmu Sosial dan Politik > Ilmu Komunikasi
    Depositing User: Aren Dwipa
    Date Deposited: 22 Mar 2018 11:02
    Last Modified: 22 Mar 2018 11:02
    URI: https://eprints.uns.ac.id/id/eprint/40059

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