Strategi Pengembangan Usaha Baglog Jamur Tiram di CV. Agro Mitra Karya, Desa Ngadiluwih, Kecamatan Matesih, Kabupaten Karanganyar

PANAWIKA, PRAREAL DEAPRAREAL DEA (2018) Strategi Pengembangan Usaha Baglog Jamur Tiram di CV. Agro Mitra Karya, Desa Ngadiluwih, Kecamatan Matesih, Kabupaten Karanganyar. Other thesis, Universitas Sebelas Maret.

[img] PDF - Published Version
Download (213Kb)

    Abstract

    This research is aimed to analyze the revenue, the cost and profits, to identify the internal and external factors influencing the business development, identify the strategic alternatve, and identify the most effective priority strategy applied in developing the business of mushrooms in CV. Agro Mitra Karya.A method of a base on research this is the method descriptive and using a technique study cases. The determination of recipient the research was done in purposive have those in the CV. Agro Mitra Karya. The respondents were by means of purposive. The kind of data that used is primary and secondary data. Technique data collection was carried out by interviews, observation and recording. Data analysis techniques are using analysis business, IFE matrix and EFE matrix, SWOT matrix, and QSP matrix.Based on the result of research it can be seen of its profits that’s accepted CV. Agro Mitra Karya during the month of the June 2016 isRp. 11.291.800,00. Business development strategy alternative of oyster mushroom baglog on CV. Agro Mitra Karya is to make products more varied with growbox method, affecting consumers through socialization about healthy lifestyle with consumption of healthy children such as organic vegetables, promoting products more aggressively by utilizing online media, utilizing oyster mushroom waste to increase profit. Strategy priority that can be done on baglog business oyster mushroom CV. Agro Mitra Karya is to make products more varied with growbox method.

    Item Type: Thesis (Other)
    Subjects: S Agriculture > S Agriculture (General)
    Divisions: Fakultas Pertanian
    Fakultas Pertanian > Agribisnis
    Depositing User: Aren Dwipa
    Date Deposited: 13 Mar 2018 13:07
    Last Modified: 13 Mar 2018 13:07
    URI: https://eprints.uns.ac.id/id/eprint/39858

    Actions (login required)

    View Item