Studi Korelasi antara Tingkat Kepuasan Penggunaan Instagram dalam Mengakses Konten #Wonogiri Terhadap Tingkat Kunjungan Wisata Tahun 2017

HARJANA, NANDA PANDU (2018) Studi Korelasi antara Tingkat Kepuasan Penggunaan Instagram dalam Mengakses Konten #Wonogiri Terhadap Tingkat Kunjungan Wisata Tahun 2017. Other thesis, Universitas Sebelas Maret.

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    Abstract

    Abstract According to a survey conducted by the Association of Internet Network Providers Indonesia (APJII) throughout the year 2016 revealed that 132.7 million people of Indonesia have been connected to the internet. The Internet has various facilities and one of them is social media, there are various types, among others: facebook, twitter, instagram, and so forth. Instagram users in Indonesia is 19.9 million people or 15% of total internet users in Indonesia. The most uploaded content on Instagram is 55% places ever visited by the user and 53% of traveling photos, 97% of instagram users use the search box to search for what they need, 97% of users comment and "tag" to other people, foods are the most loved content by the user with 30% and traveling content with 29%. The purpose of this research is to understand how much correlation level of satisfaction using instagram in accessing content of #wonogiri toward tourism visits year 2017 This research is included in the quantitative type. This type of research is explanatory research which aims to explain the causal relationship between the variables through the hypothesis. Research method used in this research is survey, that is research which take sample from a population and use questioner as main power collection tool. In this research the sampling technique used is purposive sampling and after a certain calculation is decided to take 100 respondents. This study gives results that there is a significant correlation with the positive direction between the level of satisfaction and the level of visits with a correlation coefficient of 0.734. Keywords: Instagram, hashtag, social media, satisfaction level, visit level

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > H Social Sciences (General)
    Divisions: Fakultas Ilmu Sosial dan Politik
    Fakultas Ilmu Sosial dan Politik > Ilmu Komunikasi
    Depositing User: Fransiska Meilani f
    Date Deposited: 03 Mar 2018 13:33
    Last Modified: 03 Mar 2018 13:33
    URI: https://eprints.uns.ac.id/id/eprint/39693

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