PENGARUH LINGKUNGAN SOSIAL DAN GAYA HIDUP TERHADAP PERILAKU KONSUMSI MAHASISWA PROGRAM STUDI PENDIDIKAN EKONOMI FKIP UNS

B, HARTIYANI SADU (2018) PENGARUH LINGKUNGAN SOSIAL DAN GAYA HIDUP TERHADAP PERILAKU KONSUMSI MAHASISWA PROGRAM STUDI PENDIDIKAN EKONOMI FKIP UNS. Other thesis, Universitas Sebelas Maret.

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Abstract

ABSTRAK HartiyaniSaduBudanti. K7410089. PENGARUH LINGKUNGAN SOSIAL DAN GAYA HIDUP TERHADAP PERILAKU KONSUMSI MAHASISWA PROGRAM STUDI PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN UNIVERSITAS SEBELAS MARET SURAKARTA. Skripsi, Surakarta: FakultasKeguruan Dan IlmuPendidikanUniversitasSebelasMaret Surakarta, Juli 2017. Tujuandaripenelitianiniadalahuntukmengetahui: (1) pengaruhlingkungansosialterhadapperilakukonsumsimahasiswa Program StudiPendidikanEkonomi FKIP UNS. (2) Pengaruhgayahidupterhadapperilakukonsumsimahasiswa Program StudiPendidikanEkonomi FKIP UNS. (3) pengaruhlingkungansosialdangayahidupterhadapperilakukonsumsimahasiswa Program StudiPendidikanEkonomi FKIP UNS. Metodepenelitian yang digunakandalampenelitianiniadalahmetodedeskriptifdenganpendekatankuantitatif.Populasidalampenelitianiniadalahmahasiswa program studiPendidikanEkonomiangkatan 2013, 2014, dan 2015.Sampel yang digunakansebanyak 128 mahasiswadenganteknikpengambilansampelsimple random samplingsecaraundian.Teknikpengumpulan data dananalisisyang digunakanadalahkuesionerdananalisisregresi linier ganda. Berdasarkanhasilpenelitiandapatdisimpulkanbahwa: (1) Tidakdidapatkanpengaruh yang signifikanantaralingkungansosialterhadapperilakukonsumsimahasiswaProgram Studi Pendidikan Ekonomi FKIP UNS. (Hargathitungttabel atau 2,584>1,979 padatarafsignifikansi 5%). (3) Terdapatpengaruhpositif yang signifikanantaralingkungansosialdangayahidupterhadapperilakukonsumsimahasiswaProgram Studi Pendidikan Ekonomi FKIP UNS. (SesuaidasarpengambilankeputusandalamujiF,nilaisignifikansi 0,001 < 0, 05). Persamaangaris linier bergandaY = 39,080 + 0,126X1 + 0,194X2.dannilaikoefisiendeterminasi (adjusted R2) sebesar0,095. Kata kunci:lingkungansosial, gayahidup, perilakukonsumsimahasiswa. ABSTRACT HartiyaniSaduBudanti. K7410089. THE INFLUENCE OF SOCIAL ENVIRONMENT AND LIFESTYLE TOWARDS STUDETS’ CONSUMPTION BEHAVIOR OF ECONOMIC EDUCATION STUDY PROGRAM OF TEACHER TRAINING AND EDUCATION FACULTY OF SEBELAS MARET UNIVERSITY OF SURAKARTA. Thesis, Surakarta: Teacher Training and Education Faculty SebelasMaret University of Surakarta, July 2017. This study aims to determine: (1) the influence of social environment towards students’ consumption behavior of Economic Education Study Program Teacher Training and Education Faculty SebelasMaret University of Surakarta. (2) The influence of lifestyle towards students’ consumption behavior of Economic Education Study Program Teacher Training and Education Faculty SebelasMaret University of Surakarta. (3) the influence of social environment and lifestyle towards students’ consumption behavior of Economic Education Study Program Teacher Training and Education Faculty SebelasMaret University of Surakarta. The research method used in this research is descriptive method with quantitative approach. The population in this research is the students of Economic Education Study program of 2013, 2014, and 2015. The sample used is 128 students with simple random sampling technique by lottery. Data collection techniquesand data analysis techniques used are questionnaires and multiple liniear regression analysis. Based on the results of the study, it can be concluded that: (1) There is no significant positive influence between social environment towards students’ consumption behavior of Economic Education Study Program Teacher Training and Education Faculty SebelasMaret University of Surakarta. (Price t count ttable or 2.584> 1.979 at 5% significance level). (3) There is significant positive influence between social environment and lifestyle towards students’ consumption behavior of Economic Education Study Program Teacher Training and Education Faculty SebelasMaret University of Surakarta. (As per the basis of decision making in the F test, the significance value is 0.001 <0,05). The equation of multiple linear lines Y = 39,080 + 0,126X1 + 0,194X2 and the value of coefficient of determination (adjusted R2) of 0.095. Keywords: social environment, lifestyle, students’ consumption behavior

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