perbedaan desa Lencoh kecamatan Selo dan desa Cermo kecamatan Sambi terhadap adopsi SAKTIA

P, ANGGITA SARI (2018) perbedaan desa Lencoh kecamatan Selo dan desa Cermo kecamatan Sambi terhadap adopsi SAKTIA. Masters thesis, Universitas Sebelas Maret.

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    ABSTRACT ANGGITA SARI P. NIM S231508006. 2017. DIFFERENCES OF LENCOH VILLAGE, SELO REGION AND CERMO VILLAGE, SAMBI REGION TO ADOPTION OF SAKTIA (Study of Differences of Innovation Characters, Intensity of Group Communication and Interpersonal Communication Activity to Adoption of Saktia Sukomarsudisiwi Program 2016). Indonesia is a big country which has different language, custome and also cultures, so Indonesia has so many problems which shoul be faced, one of them is social problem. The most interesting social problems are about mother and children problems, there are still many prospective mothers, mothers who uphold the tradition, thus causing pregnant women and children less than the maximum in its growth. YKSB Sukomarsudisiwi educates about the SAKTIA program, where the program focuses on the development of prospective mothers and children of 0 until 5 years old. The SAKTIA program is an innovation in the social field, which in defining it requires an innovation character which means the ability of each individual to accept a new innovation (Roger, 1983). The character of innovation consists of 5 elements of relative advantage, compatibility, triatibiliy, complexity and observability (Roger, 1983). It also required the intensity of group communication and also the activity of interpersonal communication. The research was conducted in two villages of high adoption village (Lencoh village) and low adoption village (Cermo village). The method which used in this research is quantitative by using approach eksplantif. In addition, the method used is survey method. The survey method itself is a method of collecting primary data by obtaining it directly from research sources (Ruslan, 2004). Where researchers spread the questionnaires to obtain data. This research sought the influence of innovation character and also mapping between intensity of group communication and interpersonal communication activity. The result of this research is between high adoption village and low adoption village there is difference in adopting SAKTIA program when viewed with its innovation character, the result of regression of village Cermo Y = -3,429 + {0,302 + 0,341 + (- 0,214) + (- 0,112) +0,182 } X1 whereas the regression result of Lencoh village Y = -0,227+ {0,416 + 0.526 + (- 0,239) + (- 0,059) +0.201} X1 where the two villages of regression result are equally negative, but Lencoh village is better in receipt than Lencoh village . In addition, there is a good association between the intensity of group communication with X2 count on the tabulation between Cermo and Lencoh villages is 66,489 and the last variable of interpersonal communication activity in adopting SAKTIA program with X2 count in tabulation between Cermo and Lencoh villages is 12,879 . Key word: SAKTIA, Innovation, Innovatio Characters, adoption

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > H Social Sciences (General)
    H Social Sciences > HE Transportation and Communications
    Divisions: Pascasarjana
    Pascasarjana > Doktor > Ilmu Komunikasi - S3
    Pascasarjana > Magister
    Depositing User: Wahyu Trianingsih
    Date Deposited: 03 Jan 2018 21:18
    Last Modified: 03 Jan 2018 21:18

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