Strategi men ingkatkan Dana Pihak Ketiga Melalui Produk Giro PPO dan Taseto pada PT. Bank Tabungan Negara Kantor Cabang Syariah Surakarta

AGUSTININGRUM, AGUSTININGRUM (2017) Strategi men ingkatkan Dana Pihak Ketiga Melalui Produk Giro PPO dan Taseto pada PT. Bank Tabungan Negara Kantor Cabang Syariah Surakarta. Other thesis, Universitas Sebelas Maret.

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    Abstract

    ABSTRACT THE STRATEGY TO INCREASE THIRD FEE PARTY (DPK) BY PRODUCT OF GIRO PPO AND TASETO IN PT. BANK TABUNGAN NEGARA (Persero) Tbk. SYARIAH BRANCH OFFICE OF SURAKARTA RINA AGUSTININGRUM F3614085 Recently, banking industry has developed significantly. Therefore competition in catching publics attention is also tight its makes banks party have to arrange corporation management strategy that is more creatuve and innovative in offering their products to the publics to earning Third Fee Party (DPK). The goals of this research are to find out the strategy to increase Third Fee Party (DPK) by product of Giro PPO and Taseto in PT. Bank Tabungan Negara (Persero) Tbk. Syariah Branch Office of Surakata and to find out diviculities in increasing DPK. Method used in this research is descriptive method, this method picks a certain object. Data are gotten from two source, they are primary data and secondary data. The primer data is earned from direct interview, whilw secondary data is earned from another source related in research, this data is gotten from books or another. The research result shows there promotion strategy that is done by BTN Syariah Branch Office of Surakarta that is involve selling promotion, publicity, and personal selling. The research reveals that by using this strategy it can improve the amount of DPK. The diviculities founds are competition between financial institution, publics didn’t understandabout the product, publics believing of cash flow, and the lack of human resource in marketing. Sugestion given to BTN Syariah Branch of Surakarta are adding promotion stategy by advertising o product of Giro PPO and Taseto, and increasing selling amount of Giro PPO because it gives more benefits to the bank. Keywords: strategy to increase DPK, Product of Giro PPO and Taseto, BTN Syariah

    Item Type: Thesis (Other)
    Subjects: A General Works > AI Indexes (General)
    Divisions: Fakultas Ekonomi dan Bisnis > D3 - Keuangan Perbankan
    Depositing User: Faricha Rizqi
    Date Deposited: 26 Dec 2017 15:58
    Last Modified: 26 Dec 2017 15:58
    URI: https://eprints.uns.ac.id/id/eprint/38054

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