IMPLEMENTASI BALANCED SCORECARD DALAM MENGUKUR KINERJA AGROWISATA GODONG IJO ASRI, KOTA DEPOK, JAWA BARAT

MARCSTYATAMA , KINTAN (2017) IMPLEMENTASI BALANCED SCORECARD DALAM MENGUKUR KINERJA AGROWISATA GODONG IJO ASRI, KOTA DEPOK, JAWA BARAT. Other thesis, Universitas Sebelas Maret.

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    Abstract

    This research aims to determine the performance of Godong Ijo Asri Agrotourism based on the perspective of finance, customers, internal business processes, and learning and growth; To know the problems that may affect the performance of Godong Ijo Asri Agrotourism; and determine recommendations that can be applied to improve the performance of Godong Ijo Asri Agrotourism. The basic method of research is analytical descriptive. Research location in Godong Ijo Asri Agrotourism, Depok City, West Java Province. Data analysis method used is balanced scorecard method. The result of research shows that Godong Ijo Asri Agrotourism performance is measured by balanced scorecard method "Good". The performance of the financial perspective is considered "Good", the performance of the customer perspective is considered "Excellent", the performance of internal business process perspective is considered "Good", and the performance of learning and growth perspective is considered "Good Enough". From the research result, it is known that problems affecting the performance of Godong Ijo Asri Agrotourism, that there are some employees who resign, lack of skills of some employees, there is a violation of SOP, agrobusiness type depends on the school season and weather, and expenditures that exceed the budget. Recommendations that can be applied to improve the performance of Godong Ijo Asri Agrotourism which is to optimize the role of personnel in management of employees, provide training for new employees, conduct regular and scheduled skill training, give and socialize SOP to employees, optimize agrotourism marketing to market segments other than kindergarten and elementary school and also can create indoor tourism concepts, streamline the system of division of labor at the managerial level, and instill the concept of cost efficiency to all employees

    Item Type: Thesis (Other)
    Subjects: S Agriculture > S Agriculture (General)
    Divisions: Fakultas Pertanian > Agribisnis
    Depositing User: Faricha Rizqi
    Date Deposited: 16 Dec 2017 13:37
    Last Modified: 16 Dec 2017 13:37
    URI: https://eprints.uns.ac.id/id/eprint/37402

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