AKTIVITAS KOMUNIKASI DALAM MENSOSIALISASIKAN PROGRAM JKN (Studi Deskriptif Kualitatif Tentang Aktivitas Komunikasi dalam Mensosialisasikan Program Jaminan Kesehatan Nasional (JKN) di Puskesmas Banyuanyar Surakarta)

PUTRI, VIVIAN TIARA (2017) AKTIVITAS KOMUNIKASI DALAM MENSOSIALISASIKAN PROGRAM JKN (Studi Deskriptif Kualitatif Tentang Aktivitas Komunikasi dalam Mensosialisasikan Program Jaminan Kesehatan Nasional (JKN) di Puskesmas Banyuanyar Surakarta). Other thesis, Universitas Sebelas Maret.

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    Abstract

    Vivian Tiara Putri, D0212107, The Activity of Communication In Disseminating JKN Programm (Descriptive Qualitative Study About The Activity of Communication In Disseminating National Health Insurance Program (JKN) at Puskesmas Banyuanyar Surakarta). The National Health Insurance Program (JKN) is a program by the government to ensure health of each person who has to pay tuition or contributions paid by the government. So, this program can be known and understand, as well as providing awareness to the public about the importance of health insurance, then the necessary about various communication activities through socialization for the spread of information to the other society. However, the socialization is considered very less, because throughout the year 2014 recorded as many as 100 thousand more complaints addressed directly to BPJS Kesehatan. The amount does not even include complaints about health services spread across social media such as Facebook and Twitter. This study aims to determine the activity of communication in socialization JKN program in the puskesmas Banyuanyar Surakarta. This study is the kind of research qualitative using descriptive qualitative method. The techniques of collecting data use a technique in-depth interviews and the literature studies. Informants in this research is the internal person of puskesmas Banyuanyar and BPJS Kesehatan, as well as the patients of puskesmas Banyuanyar. Analysis of the data is used interactive analysis technique. The results showed the activities of communication in order to socialization JKN program is done by formally and informally. The formal activities communication conducted BPJS Kesehatan and puskesmas Banyuanyar, among others: the coordination meeting by all ranks of puskesmas Banyuanyar (internal meeting), a coordination meeting between BPJS Kesehatan with puskesmas Banyuanyar, community meetings, seminars and utilize the leaflets and banners in other to spread for information for the wider community. But, the activity of informal communication established with the Word of Mouth (WOM) communication or communication from mouth of mouth. As for the process of communication activities were done running less efficient in both formal and informal, because in the process of formal communication is only limited to spread information, but don’t give emphasis to understand and understanding to the communicant, as well as in the use of the leaflet and banner less precise and strategic. While in the process of informal communication there is not the purpose of communication that are informative and persuasive, so the impact isn’t effective on socialization of JKN program. Keywords: Communication Activity, Socialization, JKN

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > H Social Sciences (General)
    Divisions: Fakultas Ilmu Sosial dan Politik > Ilmu Komunikasi
    Depositing User: Cantya Dyana Larasati
    Date Deposited: 24 Nov 2017 22:19
    Last Modified: 24 Nov 2017 22:19
    URI: https://eprints.uns.ac.id/id/eprint/36393

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