KEGIATAN PUBLIKASI HUMAS RS JIWA DAERAH DR. ARIF ZAINUDIN SURAKARTA DALAM MEMBANGUN CITRA POSITIF MELALUI SOSIAL MEDIA RS JIWA DAERAH DR. ARIF ZAINUDIN SURAKARTA

andhika R, nissa (2017) KEGIATAN PUBLIKASI HUMAS RS JIWA DAERAH DR. ARIF ZAINUDIN SURAKARTA DALAM MEMBANGUN CITRA POSITIF MELALUI SOSIAL MEDIA RS JIWA DAERAH DR. ARIF ZAINUDIN SURAKARTA. Other thesis, universitas sebelas maret.

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    Abstract

    In this modern era, every company must have public relation activities. The main task of public relations is as a mediator or as a link between company and public and a creator of good values in company that being a culture. In application, the author obtained the data regarding public relations in Kuliah Kerja Media (KKM) held for two months from February 16 until April 21 2017 at State Psychiatric Hospital Dr. Arif Zainudin Surakarta located at Jl. Ki Hajar Dewantoro No. 80 Jebres Surakarta. The purpose of the KKM is to make the students prepared to encounter the real world. Besides, KKM’s purpose is as a requirement to get associate degree from Social Science and Politic Faculty of Universitas Sebelas Maret. Information is an instance that can reduce uncertainty or doubt in certain situation. If public do not get adequate information, the company will just have partial description. Delivering or disseminating information is called publishing. So, publication is an activity introducing the company in order that public make acquaintance with the company. As the technology is developing at the moment, every information can be found from mobile phone that most of people have. Now people can get information from social media. Public relations of State Psychiatric Hospital Dr. Arif Zainudin Surakarta utilizes social media to disseminate information and develop the image through publishing the activities via the official social media of State Psychiatric Hospital Dr. Arif Zainudin Surakarta through Website, Facebook, Twitter, Instagram, and Path. After finishing the KKM in State Psychiatric Hospital Dr. Arif Zainudin Surakarta, the author determined the essence of the writing of the final task as follows: Publications Activity through social media State Psychiatric Hospital Dr. Arif Zainudin Surakarta done by public relations of State Psychiatric Hospital Dr. Arif Zainudin Surakarta in developing the good image and information disclosure of the hospital

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HE Transportation and Communications
    Divisions: Fakultas Ilmu Sosial dan Politik > D3 - Komunikasi Terapan
    Depositing User: Taufik A
    Date Deposited: 07 Nov 2017 01:03
    Last Modified: 07 Nov 2017 01:03
    URI: https://eprints.uns.ac.id/id/eprint/35947

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