Analisis Perkembangan dan Strategi Pemasaran Produk Tabungan iB Hasanah Pada PT Bank BNI Syariah Kantor Cabang Surakarta Periode 2015-2016

P, MEIRA HENY DWI (2017) Analisis Perkembangan dan Strategi Pemasaran Produk Tabungan iB Hasanah Pada PT Bank BNI Syariah Kantor Cabang Surakarta Periode 2015-2016. Other thesis, Universitas Sebelas Maret.

[img] PDF - Published Version
Download (503Kb)

    Abstract

    This research has purpose to know the application of wadiah agreement, development and marketing strategy on iB Hasanah saving product in PT Bank BNI Syariah KC Surakarta. In the writing of this thesis, the author uses descriptive research data analysis methods, the technique of discussion of the research by making a systematic description and description of the research topic at PT Bank BNI Syariah KC Surakarta. Data collection techniques used are field research, interviews, and literature study. The application of the wadiah agreement used in the iB Hasanah savings product is wadiah yad adh-dhamanah. And the development of wadiah savings deposits can be said to be good. The percentage growth of wadiah savings deposits grew fluctuating in every quarter. As well as marketing strategy used by BNI Syariah Bank Surakarta in marketing and seeking interest of the society and customers to the product of Tabungan iB Hasanah using 4P analysis, namely product, price, promotions and place. The suggestion is that BNI Syariah bank is expected to maintain the principle in this product and to keep improving every year, it is expected that Bank BNI Syariah KC Surakarta to further improve marketing on this product.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HB Economic Theory
    Divisions: Fakultas Ekonomi > D3 - Keuangan Perbankan
    Depositing User: Cantya Dyana Larasati
    Date Deposited: 07 Sep 2017 01:38
    Last Modified: 07 Sep 2017 01:38
    URI: https://eprints.uns.ac.id/id/eprint/34474

    Actions (login required)

    View Item