UPAYA PENINGKATAN MINAT NASABAH TERHADAP TABUNGAN SIMASDA DAN TABUNGAN BERSAMA PADA PD. BPR BANK BOYOLALI

HAYUNINGTYAS, HANANDA NUR (2017) UPAYA PENINGKATAN MINAT NASABAH TERHADAP TABUNGAN SIMASDA DAN TABUNGAN BERSAMA PADA PD. BPR BANK BOYOLALI. Other thesis, Universitas Sebelas Maret.

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    Abstract

    The aim of this research is to find out how much interest customers to savings product Simasda and Bersama on PD. BPR Bank Boyolali. The magnitude of customer interest in savings products can be seen from the development of the number of customers in each savings from 2014-2016. In its course development is influenced by several factors, namely less attractive prizes offered on each savings and the transfer of customers who have more funds than savings to deposit because of interest. This research used descriptive qualitative approach. The primary data collection technique is done by field study that is observation or doing work internship at PD. BPR Bank Boyolali and direct interview with both parties PD. BPR Bank Boyolali and customers. The technique of collecting secondary data is done by library research of the theory that supports this research and documentation that is by obtaining data from relevant agencies that can be insured. The conclusion of this research is that the interest of customers on savings products is influenced by the prizes offered in less attractive savings products and the shifting of customers who have more funds than savings to the deposit. Then, bank efforts to face competition with other banks in marketing their savings products by doing grebek pasar, jemput bola, go to schools and immediately declare the provision of facilities. Suggestions that can be submitted are PD. BPR Bank Boyolali add the type of prize given, can be a prize umroh or a vacation ticket to an interesting destination, and then improve marketing strategy so as not to lose from the other banks and declare the provision of ATM machine fasilities in the region of Boyolali. Keywords : Efforts to Increase Customer Interest, Savings

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HB Economic Theory
    Divisions: Fakultas Ekonomi
    Fakultas Ekonomi > D3 - Keuangan Perbankan
    Depositing User: Rea Aisha Champa
    Date Deposited: 22 Jul 2017 22:52
    Last Modified: 22 Jul 2017 22:52
    URI: https://eprints.uns.ac.id/id/eprint/34057

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