ANALISIS VARIABEL YANG MEMPENGARUHI PEMBELIAN ULANG PRODUK GUNPLA YANG DIMODERASI OLEH JENIS PRODUK

SETIAJI, ARYA (2017) ANALISIS VARIABEL YANG MEMPENGARUHI PEMBELIAN ULANG PRODUK GUNPLA YANG DIMODERASI OLEH JENIS PRODUK. Other thesis, Universitas Sebelas Maret.

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    Abstract

    ABSTRACT ANALYSIS OF VARIABLE AFFECTING REPURCHASE OF PRODUCT GUNPLA MODERATED BY TYPE OF PRODUCT (A Study On Consumer Gunpla Bootleg and Ori On Major City In Java Island) By: ARYA SETIAJI F0210033 The object of the study was to examine the effect of price, quality, satisfaction and repurchase product. This research used the purposive sampling method with conducted on consumers gunplay ori and bootleg on big city in Java. This research took 150 respondent This study uses SEM GeSCA to test the hypothesis formulated in this study. The results of this study concluded that: 1) the price has a positive and significant impact on satisfaction; 2) quality has a positive and significant impact on satisfaction; 3) satisfaction has a positive and significant impact on repeat purchases; 4) types of products have a mutually reinforcing effect on any relationship between variables. This study has several limitations include limited the object of observation and study setting that is focused on one type of product and just researched on consumers who are in Java, so in subsequent research is expected to complement the limitations in this study Keywords: price, quality, satisfaction, repeat purchase, product type

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HC Economic History and Conditions
    H Social Sciences > HF Commerce > HF5601 Accounting
    Divisions: Fakultas Ekonomi
    Fakultas Ekonomi > Manajemen
    Depositing User: faizah sarah yasarah
    Date Deposited: 31 May 2017 23:59
    Last Modified: 31 May 2017 23:59
    URI: https://eprints.uns.ac.id/id/eprint/33888

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