ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP VOLUME PENJUALAN PADA CV. MYTRON DI WILAYAH PAJANG SURAKARTA

NUGROHO, WICAKSONO FAJAR SURYO (2010) ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP VOLUME PENJUALAN PADA CV. MYTRON DI WILAYAH PAJANG SURAKARTA. Other thesis, Universitas Sebelas Maret.

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    Abstract

    This research aims to find out how the marketing mixed strategy is done by CV. MYTRON and how far the effect of marketing mixed is on the sale volume in CV. Mytron in Pajang Surakarta area. The method employed was technique of collecting data through interview, observation, and literary study, with descriptive discussion method that is to describe the data obtained for obtaining a description of marketing mixed in CV. Mytron in Pajang Surakarta area and quantitative discussion method that is to use a simple linear regression method for finding out whether or not the marketing applied by the company has significant effect on the sale volume by considering the result of F- and Ttests with SPSS aid 17.0 series. The conclusions that can be drawn by the writer regarding the application of marketing mixed in CV. Mytron in Pajang Surakarta area are as follows: 1. The result of analysis on the effect of marketing mixed on the sale volume can be seen using SPSS aids 17.0 series. Using SPSS it can be concluded that the F-test shows the significance value less than 0.05 indicating that the four indicators can affect the sale volume. 2. From the result of T-test, it can be concluded that the four indicators with significant value result is distribution, so it can be said that distribution affects the sale volume. From the conclusions above, the writer can give the following recommendations: 1. CV.MYTRON should evaluate the marketing mix applied currently, that has significant effect on the television set sale volume in Surakarta area and surrounding. For example, the promotion activities done includes personal selling, the company can employ SPG officer as necessary so that the personal selling can proceed effectively. 2. Distribution has a significant effect on the television set sale volume in Surakarta area and surrounding but the vehicle used in distribution activity is only sedan and pick up. For that reason, CV. Mytron should increase the number of vehicles in the distribution activities. Keywords: Product, price, promotion & distribution with sale volume.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
    Divisions: Fakultas Ekonomi > D3 - Manajemen Pemasaran
    Depositing User: Isro'iyatul Mubarokah
    Date Deposited: 13 Jul 2013 21:14
    Last Modified: 13 Jul 2013 21:14
    URI: https://eprints.uns.ac.id/id/eprint/3352

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