MOTIVASI, PENGGUNAAN DAN KEPUASAN MENONTON VLOG (Studi Korelasi Antara Motivasi, Penggunaan dan Kepuasaan Dalam Menonton Video Blog pada situs YouTube di Kalangan Mahasiswa Ilmu Komunikasi S1 Reguler Angkatan 2013 dan 2014 FISIP UNS)

PRATIWI, IRA (2017) MOTIVASI, PENGGUNAAN DAN KEPUASAN MENONTON VLOG (Studi Korelasi Antara Motivasi, Penggunaan dan Kepuasaan Dalam Menonton Video Blog pada situs YouTube di Kalangan Mahasiswa Ilmu Komunikasi S1 Reguler Angkatan 2013 dan 2014 FISIP UNS). Other thesis, Universitas Sebelas Maret.

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    Abstract

    IRA PRATIWI, D0212054, Motivation, Uses and Gratification Watching Vlog (Correlate Study of Motivation, Uses and Gratification Watching Video Blog on YouTube site in Students Communication Studies Program S1 Regular force 2013 and 2014 FISIP UNS) Thesis Department of Communication Studies, Faculty of Social and Political, Sebelas Maret University, 2017. Blogging used to be just text and images using the web pages are now experiencing growth. The developments that blogging is done by video or commonly called a vlog, in which a recording they vlogger scout own storytelling in front of the camera. So, the researchers wanted to examine whether populations are already familiar about the video such as communication science students S1 regular forces in 2013 and 2014 FISIP UNS motivation related to the uses and satisfaction in watching a vlog on YouTube site. YouTube site was chosen as a venue in watching vlogs because YouTube is the biggest video player sites that are used throughout the world. The theory used in this research is Uses and Gratification Theory. Where researchers measure whether the motivation to have a relationship with satisfaction. And whether the motivation to have a relationship with satisfaction with uses as control variable. This research was conducted on 68 samples of FISIP UNS communication science students S1 regular forces in 2013 and 2014. The analytical method used is the analysis Correlation Bivariate Kendall Tau-b and partial correlation were using SPSS version 17. The result of this study shown that the frequency and duration had a important role in influencing the relationship between motivation and satisfaction. The most powerful relationships are motivated by the satisfaction diversion redirects to the effect of frequency of use by the degree coefficient correlate level at 0.653 or at strong level with significance at the 0.01 level or 99% trusted so that the respondents use vlog especially for diversion. Meanwhile, the weakest relationship is the motive of personal identity to the satisfaction of personal identity that it has a little relation to the level of a weak 0.327. it can be concluded that the respondents few are using vlogs not to strengthen their identity. Keywords: Vlogs, YouTube, Uses and gratification Theory, Motivation, usage, satisfaction.

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > HE Transportation and Communications
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik
    Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi
    Depositing User: faizah sarah yasarah
    Date Deposited: 13 Apr 2017 10:54
    Last Modified: 13 Apr 2017 10:54
    URI: https://eprints.uns.ac.id/id/eprint/33487

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