Based Marketing Module Development of eCommerce at SMEs Woodwork to Enhance Understanding of Marketing Craftsman Era ASEAN Economic Community (AEC) in Blitar.

LATIFIANA, DWI (2017) Based Marketing Module Development of eCommerce at SMEs Woodwork to Enhance Understanding of Marketing Craftsman Era ASEAN Economic Community (AEC) in Blitar. Masters thesis, Universitas Sebelas Maret.

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Abstract

The aim of this study; 1) Creating ecommerce marketing modules based on wood craft SMEs to improve understanding of marketing craftsman era ASEAN Economic Community (AEC) in the city of Blitar. 2) to analyze the feasibility of e-commerce marketing modules based on wood craft SMEs to improve understanding of marketing craftsman era ASEAN Economic Community (AEC) in the city of Blitar. 3) Test the effectiveness of e-commerce marketing modules based on wood craft SMEs to improve understanding of marketing craftsman era ASEAN Economic Community (AEC) in the city of Blitar. Development of research-based marketing e commerce module using the procedure Borg and Gall. This type of research is the research and development (RnD), a population of 120 people with a sample of 30 people. Analysis of the data used during development is a descriptive quantitative analysis, feasibility analysis module based on criteria scores and anailis test understanding through modules with t test. The study was conducted in Kota Blitar located at Sentul Village area and Responsibility. The results of the study concluded that; 1) Development of module-based marketing e-commerce managed to raise the level of understanding of marketing on the craftsmen in the city of Blitar. 2) Module wooden crafts based marketing e-commerce included in the excellent category in terms of the appropriateness of subject matter experts, media specialists, linguists and practitioners. 3) Effectiveness module is based on the assessment results before-after craftsmen while testing a draft model of pretest-posttest design with results obtained average pretest score of 58.33 and after training results posttest average value of 84.33 with a 30% increase. Through test paired sample t test known sign value = 0,000 <α = 0.05, which means that there is a significant difference results prior to the delivery of training and training.

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