STRATEGI KOMUNIKASI YAYASAN SATU KARSA KARYA DALAM UPAYA PEMBERDAYAAN MASYARAKAT MARGINAL (Studi Deskriptif Kualitatif Tentang Strategi Komunikasi Lembaga Swadaya Masyarakat Yayasan Satu Karsa Karya dalam Upaya Pemberdayaan Masyarakat Miskin melalui Koperasi di Desa Watusigar Kabupaten Gunungkidul Yogyakarta)

Rachmawati, Rizky Nur (2017) STRATEGI KOMUNIKASI YAYASAN SATU KARSA KARYA DALAM UPAYA PEMBERDAYAAN MASYARAKAT MARGINAL (Studi Deskriptif Kualitatif Tentang Strategi Komunikasi Lembaga Swadaya Masyarakat Yayasan Satu Karsa Karya dalam Upaya Pemberdayaan Masyarakat Miskin melalui Koperasi di Desa Watusigar Kabupaten Gunungkidul Yogyakarta). Other thesis, Universitas Sebelas Maret.

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    Abstract

    RIZKY NUR RACHMAWATI, D0212090, COMMUNICATION STRATEGIES DONE BY YAYASAN SATU KARSA KARYA IN COMMUNITY DEVELOPMENT EFFORTS IN MARGINAL SOCIETY: Descriptive Qualitative Study on Communication Strategies Done by Governmental Organization Yayasan Satu Karya Karsa in Measuring Empowerment of the Poor Society in Watusigar Village Gunung Kidul District Yogyakarta, Thesis, Department of Communication Studies, Faculty of Social and Political Scienes, University of March, Surakarta, November 2016. Yayasan Satu Karya Karsa (YSKK) is a non-governmental organization that was established in 2001. YSKK is an independent organization that is not affiliated with the government, political parties, ethnic, religious, or any party. YSKK founded by a group of activists empowering the community as a form of participation in nation building. The background of the establishment of YSKK are because of the marginal number and vulnerable communities that have not fulfilled their basic rights as citizens of the nation, of the economic, social, cultural, political, and civil. The equitable development and the quality requires the participation of the community in various forms. On this basis YSKK born and put themselves to participate as well as a critical-solution partner and at once as the development of the nation. This study aims to determine how the communication strategy of YSKK done in an effort to empower poor communities through co-operation in Watusigar village, Gunung Kidul District Yogyakarta. This study uses descriptive qualitative study to explain and illustrate the overall communication strategy and outlines factors do YSKK constraints and supporters. The data collection techniques are done by using observation, interview, and case study. The sampling technique is selected using purposive sampling technique. Data analysis was performed by reducing, then presented and the conclusions drawn. Results obtained from communication strategy are (1) The communication strategies are done through several steps like setting a communicator, set a target, drafting messages, and media selection. (2) The communication strategy has an impact to the Watusigar society in Gunung Kidul district Yogyakarta included the building capacity, skills enhancement business community, and ease in accessing capital to support economic activity. (3) In the communication strategy that has done, there is an inhibiting factor which lower the people’s motivation to move towards, the passive character of the society, cooperative members are less communicative and the lack of government support. (4) The supporting factor is in the communicator strength. Keywords : Communication Strategies, community development, Yayasan Satu Karsa Karya

    Item Type: Thesis (Other)
    Subjects: H Social Sciences > H Social Sciences (General)
    H Social Sciences > HE Transportation and Communications
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik
    Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi
    Depositing User: Pratama Wisnu
    Date Deposited: 03 Apr 2017 18:27
    Last Modified: 03 Apr 2017 18:27
    URI: https://eprints.uns.ac.id/id/eprint/33086

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